Social that earns attention and moves it toward your pipeline, not a follower count that never converts.
Company-led social strategy, content, and community management that builds an audience your business can actually sell to. One team handles the strategy, the creative, and the daily presence, so social connects to the rest of your growth instead of running as an island.
Social media marketing at Rule27 is the always-on brand layer that keeps your company visible between campaigns and warms an audience the rest of your marketing can convert. We run it as a system: a strategy built on your specific audience and competitors, a content engine producing platform-native posts and short-form video every week, and daily community management that answers the comments, messages, and mentions where trust is actually won or lost. It is second-person, active, and specific, the same voice standard we hold across every channel.
What makes this different is that it does not run in a silo. Rule27 fuses creative, growth, engineering, and strategy under one roof, so the people writing your posts sit next to the people running your organic search, your paid media, and your PR. Your social calendar reinforces the pages you are trying to rank, your earned-media wins get amplified the day they land, and a single team reports on how it all connects instead of three vendors each defending their own slice. Social becomes a distribution and trust channel wired into your growth model, not a standalone deliverable you have to interpret on your own.
This service is for companies that want a consistent, credible social presence run by professionals and want it to pull in the same direction as everything else they are spending on. We cover organic content and community management here; paid social advertising is handled by our Paid Ads service, and many clients run both so the organic builds trust while the paid scales reach. Any performance figures we share are sourced from Google Search Console and Google Analytics client deployments; social results depend on your category, cadence, and starting point, and past performance does not guarantee future results.
Built to deliver.
Audience and competitive research that sets the strategy, mapping who you are actually trying to reach and what your competitors are already winning on before a single post is written
Platform-native content production, including copy, graphics, and short-form video edited from your footage, built for each platform rather than one asset reposted everywhere
Editorial calendar planning that ties your posting cadence to your campaigns, product launches, and the pages and topics your other channels are working to rank
Daily community management responding to comments, direct messages, and mentions in your voice, with a clear escalation path for anything that could become a public issue
Social listening across every platform, tracking your brand mentions, competitor moves, and the industry conversations worth entering
Cross-channel amplification that pushes your earned-media placements, ranking pages, and campaign moments through social the moment they land
Monthly reporting that connects engagement rate, follower growth, and social-sourced website traffic to leads, so you see business impact instead of vanity metrics
See how Social Media Marketing would work for your business.
Book a consultationThe engagement.
Strategy and platform selection
We study your audience, your competitors, and your growth goals, then recommend the platforms worth your effort and the role social will play alongside your other channels. Managing a few platforms well beats managing every platform poorly.
Editorial calendar and content system
We build a monthly editorial calendar and the content pillars behind it, then stand up a production rhythm for posts, graphics, and short-form video. You review and approve before anything goes live.
Daily execution and community management
We publish on cadence and manage the conversation every day, responding to comments, messages, and mentions in your voice. Anything that could turn into a PR issue comes to you immediately with a recommended response.
Reporting and optimization
Each month we report on engagement, follower growth, social-sourced traffic, and leads, then adjust the mix based on what the data shows is working. The strategy compounds instead of resetting every quarter.
Priced like a product.
Not sure which tier fits? We will scope it with you.
Start with Social Media MarketingIf your engagement rate doesn't improve within 60 days of us managing your accounts, we extend management at no charge until it does.
Asked often.
Which platforms do you manage?
Instagram, Facebook, LinkedIn, TikTok, X, and Pinterest. We recommend the right platforms for your audience rather than defaulting to all of them, because managing every platform poorly is worse than managing a few well. B2B companies usually lead with LinkedIn; consumer and visual brands lean toward Instagram and TikTok.
Do you create the content, or do we?
We create everything: copy, graphics, and video edited from footage you provide. You review and approve before anything goes live. If you want your team involved in content creation, we work collaboratively and fold your input into the calendar rather than working around it.
How does this fit with the rest of my marketing?
That is the point of running it with us. Rule27 keeps creative, growth, engineering, and strategy under one roof, so your social calendar reinforces the pages your organic search work is ranking, amplifies your PR placements the day they land, and reports through one team. You are not stitching together three vendors who never talk to each other.
Do you run paid social too, or just organic?
This service covers organic content and community management. Paid social advertising is our separate Paid Ads service, priced at 15 percent of ad spend. Many clients run both: the organic builds trust and credibility, the paid scales reach to audiences beyond your current followers, and because it is the same company, the two stay aligned.
How do you handle negative comments or a social media crisis?
We work from a clear escalation protocol agreed with you up front. Routine negative comments are handled by our team in your voice. Anything that could become a public relations issue is escalated to you immediately with a recommended response, and our PR and Earned Media team can step in when a situation calls for it.
How do you measure social media ROI?
We track engagement rate, follower growth, social-sourced website traffic, lead generation, and, where it is trackable, revenue attribution. We report on what matters to your business rather than likes alone. Figures we cite from our own client work are sourced from Google Search Console and Google Analytics deployments, and past performance does not guarantee future results.