Google Guaranteed vs Google Ads: How Trades Operators Should Split Budget
Google Guaranteed (Local Services Ads) charges per lead, runs above Search Ads, and requires background checks plus license verification. Google Ads charges per click and works for any business. Trades operators under $10K a month usually start with LSA. Above $10K, run both: LSA captures ready-to-book calls, Search catches unbranded research intent, and Performance Max layers on retargeting. The decision is not either-or. It is what mix, at what budget, with dispute recovery installed so you stop losing 15 to 25 percent of LSA spend to spam and out-of-area leads.
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