Earned coverage that compounds every other channel you run.
PR is not a vanity line. Placements, features, and awards lift the quality signals search engines read, strengthen the reputation signals that keep Local Services Ads ranking, and build the outside validation that shortens your sales cycle.
Earned media is the coverage you cannot buy as an ad: placements, features, awards, and third-party validation. Treated as a vanity line it produces a clipping and nothing else. Treated as infrastructure it compounds everything else you run. Coverage lifts the quality and trust signals search engines read, it strengthens the reputation signals that keep Local Services Ads ranking, and it gives buyers the outside validation that shortens a sales cycle. Rule27 runs PR on a retainer cadence built around real targets and a monthly pitch rhythm, with coverage reporting that ties placements back to the funnel rather than to a headline count.
The difference is how Rule27 treats a placement. Most PR stops at the clip. Rule27 sits inside a growth program where earned coverage feeds the organic surface, the paid reputation layer, and the sales conversation at the same time. A feature becomes a link that strengthens an OLG page, a proof point that raises quote-worthiness for AI search, a reputation signal that supports LSA rank, and a piece of validation your team amplifies across paid and owned channels. One story earns its keep more than once because it was built to. That is the same fuse Rule27 runs across creative, growth, engineering, and strategy: one team ships instead of three vendors coordinating, so the PR work already knows what the rest of the funnel needs from it.
This service is for founders and marketing leaders who want earned media to do work, not sit in a highlight reel. It fits companies already running an organic or paid program that would benefit from third-party credibility, and companies that need to build authority in a category where trust decides the deal. Earned media compounds; it does not spike, and Rule27 manages it that way. PR has no case-study multiplier attached to it, so Rule27 sells it on method and the effect it has on the channels around it, not on invented numbers.
Built to deliver.
Placement targeting against real, relevant outlets, not a spray of press releases
A monthly pitch cadence backed by a thought-leadership pipeline
Industry awards program and executive visibility work at the higher tiers
Coverage reporting that ties placements to organic, reputation, and trust signals
Earned links and mentions routed to strengthen your OLG surface and AI-search citations
Amplification playbook so each placement works across paid, social, and owned channels
Earned media run to compound OLG, LSA, and paid, not to sit as a clipping
See how PR + Earned Media would work for your business.
Book a consultationThe engagement.
Position and target
We define the angles worth pitching and the outlets that actually reach your buyers, then build the target list around real relevance rather than reach for its own sake.
Pitch on cadence
A monthly pitch rhythm goes out against that list, backed by a thought-leadership pipeline so there is always a reason for an outlet to say yes.
Earn and amplify
Placements, features, and awards land, then get routed into your other channels. A single piece of coverage becomes a link, a proof point, a reputation signal, and social fuel.
Report to the funnel
Coverage is reported against organic quality signals, LSA reputation signals, and brand trust, so you see how earned media is compounding the rest of the funnel instead of counting clips.
Priced like a product.
Starter
$1,500/mo retainer + $3K to $8K setup- Placement targeting, a monthly pitch cadence, and coverage reporting.
Growth
$3,000/mo retainer + $3K to $8K setup- Everything in Starter, plus an industry awards program and a thought-leadership pipeline.
Authority
$5,000/mo retainer + $3K to $8K setup- Everything in Growth, plus tier-1 outlet targeting and an executive visibility program.
Not sure which tier fits? We will scope it with you.
Start with PR + Earned MediaWe run PR as infrastructure, not press releases. Reporting ties placements to the funnel, not to a vanity metric, so you can see what the coverage is actually doing.
Asked often.
What counts as earned media?
Placements, features, awards, and third-party validation: coverage you cannot buy as an ad. It carries weight precisely because it was earned rather than purchased, which is also why it moves the trust signals search engines and buyers read.
Why run PR as part of a growth program instead of on its own?
Because earned media compounds the rest of the funnel. Coverage lifts the quality signals search engines read, strengthens the reputation signals that keep Local Services Ads ranking, and gives buyers outside validation. Run in isolation it is a clipping. Run inside one team that also owns your organic, paid, and engineering work, a single placement becomes a link, a proof point, and a reputation signal at once.
When do placements land?
Setup runs 30 to 60 days while we build the target list, angles, and pitch pipeline. The placement cadence builds from there. Earned media accrues over time rather than spiking, so the value compounds as coverage accumulates rather than arriving in a single burst.
How does PR help my SEO and LSA performance?
Earned coverage produces links and mentions from credible outlets, which strengthens the quality and authority signals behind your organic pages and raises the odds of being cited in AI search answers. For local services, third-party validation and reputation signals support the way LSA ranks providers. Rule27 routes placements deliberately toward those effects instead of letting a clip sit unused.
How do you report on earned media?
We report coverage against the funnel, not a vanity count. That means tying placements to organic quality signals, reputation signals, and brand trust so you can see what the coverage is actually doing for the channels around it. Any public results claim we cite is sourced from Google Search Console and Google Analytics client deployments, and past performance does not guarantee future results.
How is it priced?
Retainers are $1,500, $3,000, or $5,000 per month depending on scope, with a $3,000 to $8,000 setup. The Growth tier adds an industry awards program and a thought-leadership pipeline. The Authority tier adds tier-1 outlet targeting and an executive visibility program.