Own the searches your customers are already making, without renting them from an ad platform.
Organic Lead Growth is Rule27's flagship program: 1,000 or more pages built around search queries your customers actually type, each one validated against live Google results before it ships.
Your customers are searching for what you sell right now. The only question is whether they find you or the competitor with more doors into their site. Organic Lead Growth answers that by deploying 1,000 or more pages, each built around a real, validated search query specific to your market and your buyers. These are not template swaps or filler. Every page targets a term real people are typing into Google, engineered both to rank and to convert.
Here is how Rule27 does it differently. Three things separate the sites that win from the ones that stall, and we build all three into the method. First, a Phase 2 SERP gate: before a single page is built, every target query is validated against the live search results Google is already rewarding, so we build toward proven intent instead of guessing. Second, manual Google Search Console submission: each page is pushed to Google for indexing as it goes live, which is how sites get indexed in days rather than waiting months to be found. Third, the lateral attack: we win the long-tail intersections of intent that incumbents abandon, then compound from there. Because creative, growth, engineering, and strategy sit in one house, there is no vendor coordination tax between the keyword research, the site build, and the copy. One team ships. This site is the proof, built and run on the same capability we sell you.
This is for businesses that are tired of paid traffic that stops the moment the budget stops. Paid ads rent attention; organic search owns it. Every page you add is a permanent entry point that keeps working months and years later without additional spend. Across our OLG deployments we have scaled more than 300 companies and lost zero clients to performance, with flagship results including a 113x impressions lift in 60 days, 99x over twelve months, and 92x in seven months. Results are sourced from Google Search Console and Google Analytics client deployments. Past performance does not guarantee future results, and your outcome depends on your market, your starting position, and how competitive your queries are, which is exactly what the research phase measures before we commit to a plan.
Built to deliver.
1,000 or more pages deployed, each mapped to a real, validated search query in your market
Phase 2 SERP validation: every target query checked against live Google results before a page is built
Full competitor and keyword-gap research that maps every term your buyers search and you do not yet rank for
Custom, performance-optimized website build and technical SEO baseline on modern infrastructure
Schema markup and structured data on every page for rich results and AI search visibility
Manual Google Search Console submission for every page, so indexing happens in days, not months
Client portal with live deployment tracking, monthly performance reporting, and a dedicated Slack channel
Ongoing keyword expansion and page optimization under retainer, so your footprint keeps growing
See how Organic Lead Growth would work for your business.
Book a consultationThe engagement.
Research and SERP Validation
We map your competitors' full online presence, find every keyword gap between you and them, and validate each target against the live results Google is already rewarding. That research becomes the blueprint, so we build toward proven intent instead of guessing.
Architecture and Design Showcase
We design your URL structure, internal linking, and sitemap strategy, then build page templates from your brand colors, fonts, and tone. You review and approve a design showcase before any full build begins.
Content and Asset Production
Every page is written with your business, market, and customers as context, with high-priority pages getting the heaviest editorial attention. Images, references, and supporting assets are wired to pages, and everything is reviewed before it goes live.
Deployment, Indexing, and Optimization
Pages ship at scale, with every URL submitted directly to Google Search Console for indexing rather than waiting to be found. After launch, the retainer keeps momentum going with performance reporting, CTR optimization, and new pages targeting freshly identified queries.
Priced like a product.
Not sure which tier fits? We will scope it with you.
Start with Organic Lead GrowthWe don't get paid in full until your site is live and your pages are deployed. Our 25/25/50 payment structure means the majority of your investment is held until delivery is complete and verified. If we don't deploy your 1,000+ pages on time and on spec, you don't make your final payment. Simple.
Asked often.
How is this different from regular SEO?
Most SEO retainers optimize a handful of existing pages and wait months for movement. Organic Lead Growth deploys 1,000 or more new pages, each targeting a specific query that has been validated against live search results before it ships, and each submitted to Google for indexing as it goes live. The scale, the SERP validation, and the manual indexing are what separate it from traditional SEO.
How long until I see results?
Most clients see their first impressions climb in Google Search Console within four to six weeks of deployment, with clicks and leads typically following in month two as rankings improve. Timelines vary by market and how competitive your queries are. Results are sourced from Google Search Console and Google Analytics client deployments, and past performance does not guarantee future results.
Will this work in my industry?
If your customers search Google for what you offer, the method applies. We have deployed across home services, construction, education, professional services, and more, and we have scaled over 300 companies without losing a client to performance. The research phase measures exactly how much search demand and how much competition exist in your market before we commit to a strategy, so you know what you are buying into before you sign.
Do I need a new website?
Your site is rebuilt as part of the engagement on faster, modern infrastructure. Your existing pages are preserved or improved, not discarded, and the new pages are added on top. You are not starting from scratch, and nothing of value is lost in the move.
What do I own, and what happens after the pages are live?
You own everything: the website, the content, the data, and your Google Search Console account. Rule27 hosts the site on your behalf, but you keep full portability if you ever want to move it. After launch, the monthly retainer keeps the program compounding with performance reporting, CTR optimization on underperforming pages, content refreshes on high-value pages, and new pages targeting newly identified queries.
How does pricing and commitment work?
Three tiers based on page count: Tier 1 is $5,750 plus $1,500 per month for 1,000 pages in about four weeks, Tier 2 is $8,500 plus $2,000 per month for 2,000 pages in about six weeks, and Tier 3 is $11,000 plus $2,500 per month for 3,000 pages in eight to ten weeks. Payment runs 25 percent at signing, 25 percent when the site goes live, and 50 percent at final delivery. The retainer carries a four-month minimum after the project completes, then continues month to month, so we earn your business with results rather than a long contract.