Senior revenue leadership on retainer, accountable to your number, without the full-time salary line.
A fractional Chief Revenue Officer who owns the alignment of sales, marketing, and customer success, and who can pull a full growth and engineering team when the plan needs building, not just advising.
A Fractional CRO gives you experienced revenue leadership at the level your business needs right now, on a monthly retainer instead of a full-time executive package with equity and benefits. The role owns revenue as a system: how sales, marketing, and customer success work together, where the pipeline leaks, whether pricing is helping or hurting, and what leadership sees in the numbers each week. You get someone senior enough to make the calls and steady enough to sit in your operating rhythm, not a consultant who hands over a deck and leaves.
Here is what makes Rule27's version different. Most fractional revenue leaders can diagnose a problem but then depend on your team, or a stack of outside vendors, to fix it. Rule27 is four studios under one roof: creative, growth, engineering, and strategy. When the revenue plan calls for a rebuilt funnel, a paid acquisition program, a pricing page that actually converts, or reporting infrastructure that does not exist yet, the same leadership that set the strategy can pull the studio that builds it. No vendor coordination, no hand-offs, no waiting a quarter for three agencies to align. One team ships against the number.
This service is built for founders and executive teams who know revenue could be more predictable but do not need, or cannot yet justify, a full-time CRO. Professional services, B2B SaaS, technology, and agency businesses where revenue comes from sales conversations tend to fit best. It is a lean, relationship-driven engagement, scoped to the level of leadership you actually need, and honest about what senior revenue work takes to show results.
Built to deliver.
Revenue system alignment across sales, marketing, and customer success, organized around a single measurable growth target rather than three separate scorecards
Pipeline and sales process rebuild that finds the stages where deals stall or die and fixes the mechanics, not just the talk track
Pricing and packaging review to test whether your current model is leaving money on the table or quietly costing you winnable deals
Revenue operations setup: the forecasting model, dashboards, and reporting your leadership team can actually run the business from
Customer retention and expansion focus that surfaces at-risk accounts early and treats existing revenue as a growth lever, not an afterthought
Embedded team leadership that assesses, coaches, and builds systems around your existing salespeople instead of replacing them
Direct access to Rule27's growth, engineering, and creative studios when a plan needs building, so strategy and fulfillment come from one accountable team
See how Fractional CRO would work for your business.
Book a consultationThe engagement.
Revenue Audit
We examine how revenue actually moves through your business today: pipeline stages, conversion at each step, pricing, retention, forecasting, and the team's real capacity. You get an honest read on where the growth is and where it is being lost.
Strategy and Scope
We set one measurable revenue target and the roadmap to reach it, then scope the right level of leadership involvement, from strategic advisory to active hands-on ownership, based on your team and stage.
Lead and Build
We take ownership inside your operating rhythm, coaching the team and installing the systems the plan needs. Where fulfillment is required, we pull Rule27's growth or engineering studio so the work gets built, not just recommended.
Measure and Scale
Weekly reporting on pipeline health and revenue performance keeps leadership clear on what is working. Programs that prove out get expanded, and the ones that do not get cut early rather than defended.
Priced like a product.
Not sure which tier fits? We will scope it with you.
Start with Fractional CROIf we don't identify at least $50,000 in addressable revenue opportunity within the first 30 days, we refund that month's engagement fee. Revenue leadership should pay for itself immediately.
Asked often.
What does a Fractional CRO actually own?
Revenue as a whole system: strategy, the sales process, pipeline development, team performance, pricing, retention, and the reporting leadership relies on. Fractional means you get that seniority on a monthly retainer scoped to your needs, without the salary, equity, and benefits load of a full-time executive hire.
How many hours a month is this, and how do you scope it?
Engagement levels range from lighter strategic advisory to active, hands-on leadership. We set the right level during discovery based on your team size, stage, and how much of the work you need led versus advised. You are not locked into a fixed block of hours that no longer fits three months in.
What makes this different from hiring a sales consultant?
A consultant advises and leaves. A Fractional CRO leads and stays accountable to your revenue numbers inside your operating rhythm. The larger difference with Rule27 is fulfillment: when the plan needs a funnel rebuilt, a paid program launched, or reporting infrastructure created, the same leadership can pull our growth and engineering studios to build it, so you are not left holding a strategy no one executes.
Will you work with our existing sales team, or replace them?
We work with them. We assess the team, find the gaps, coach where it helps, and build systems around your people to make them more effective. Replacing a functioning team is expensive and slow, and it is rarely the actual problem.
What kinds of companies is this a fit for?
Primarily B2B businesses where revenue comes from sales conversations rather than e-commerce: professional services, SaaS, technology, and agencies. If you have a founder or team who knows revenue should be more predictable but do not yet need a full-time CRO, that is the profile.
What is the minimum engagement, and how fast do results come?
We ask for a three-month minimum, because revenue strategy takes time to implement and prove out. You will typically have a clear revenue strategy inside the first month, but anyone promising a full revenue transformation in 30 days is not being straight with you.