Senior marketing leadership on retainer, with a fulfillment team already under the same roof.
Marketing leadership without the full-time salary line. You get a senior operator who owns strategy, direction, and accountability, backed by Rule27's creative, growth, and engineering studios when execution is needed.
A Fractional CMO gives you senior marketing leadership without carrying a full-time executive on payroll. Rule27 embeds a marketing leader into your business to own the parts a founder or CEO should not have to carry alone: positioning, channel strategy, budget allocation, team and agency direction, and the reporting that ties all of it back to pipeline and revenue. This is a relationship engagement, not a campaign. We work at the strategic layer above your existing agencies and internal hires, and we hold every dollar and every hire accountable to the outcomes you care about.
What separates this from a solo consultant or a standard agency is the studio underneath the leader. When strategy calls for a rebrand, a landing system, a paid program, or an SEO build, we do not hand you a vendor list and step back. Rule27 runs four studios under one roof, creative, growth, engineering, and strategy, so your Fractional CMO can pull the exact fulfillment team the plan requires and ship it without three vendors coordinating over email. Where creative audacity meets technical precision, one team executes what the leader sets in motion.
This engagement is right for companies in the roughly $3M to $30M revenue range that are investing meaningfully in marketing but have no senior owner steering it, or whose growth has stalled and needs a real strategist rather than another set of hands. If any results are referenced in a conversation with us, they are sourced from Google Search Console and Google Analytics client deployments, and past performance does not guarantee future results. We scope engagements honestly, set realistic timelines during discovery, and do not overpromise.
Built to deliver.
Marketing strategy and quarterly roadmap: channel priorities, budget allocation, and measurable targets set on a planning cadence your board can follow
Brand positioning and messaging: sharpening how you show up so the right buyers understand what you do and why it matters, before spend goes out the door
Demand generation architecture: designing the inbound and outbound systems that produce qualified pipeline consistently rather than in one-off bursts
Team and agency leadership: managing your marketing hires, agencies, and freelancers toward a single strategy, filling gaps and coaching where needed
Marketing analytics and attribution: connecting every channel to pipeline and revenue so you know what is actually driving growth and what to cut
Budget optimization: reviewing spend across every channel and reallocating toward the activities that earn their place
Access to Rule27's four studios: when the plan needs execution, the same leader pulls creative, growth, and engineering fulfillment in house instead of routing you to outside vendors
See how Fractional CMO would work for your business.
Book a consultationThe engagement.
Marketing Audit and Discovery
We assess your current marketing, team, spend, and data, and we sit with you to understand the business goals and where growth is stuck. This produces an honest read of what is working, what is not, and where the leverage is.
Strategy and Roadmap
We build the marketing strategy: positioning, channel priorities, budget allocation, and a quarterly roadmap with measurable targets. You get a plan that a board would recognize and that the team can execute against.
Leadership and Execution
We take ownership of execution, directing your internal team and agencies. When the plan calls for build or creative work, we pull the matching fulfillment team from Rule27's studios so the work ships instead of stalling in coordination.
Reporting and Optimization
We report performance in terms of pipeline and revenue contribution, not vanity metrics, and we reallocate budget and effort based on what the data shows each cycle.
Priced like a product.
Not sure which tier fits? We will scope it with you.
Start with Fractional CMOIf marketing-sourced pipeline doesn't increase measurably within 90 days, we extend the engagement at no charge for 30 days. Marketing leadership should generate more pipeline than it costs.
Asked often.
What does a Fractional CMO actually own?
Marketing strategy and execution, brand positioning, demand generation, channel strategy, team and agency leadership, budget allocation, and reporting to the CEO or board. Fractional means part-time presence with full accountability to your pipeline. You get an owner, not a task-taker.
How is this different from hiring a marketing agency?
Agencies execute campaigns. A Fractional CMO owns the strategy and holds everything, including your agencies, accountable to business outcomes. The engagement sits at the strategic layer above your vendors and internal team. What is unusual about Rule27 is that when the strategy needs execution, we can staff it from our own creative, growth, and engineering studios rather than sending you back out to hire vendors.
How many hours per month, and how is it priced?
Engagements run from a strategic advisory level, roughly 10 hours a month, up to active leadership at 50 or more hours a month. Our tiers reflect that range: Advisor at $6,000 per month for strategic direction, Leader at $18,000 per month for hands-on leadership, and Executive at $35,000 and up for full-scope ownership. We scope the right level to your budget, team size, and goals during discovery.
Do you manage our existing marketing team?
Yes, at the Leader and Executive levels. We assess team capabilities, direct day-to-day priorities, coach where performance is lagging, and can support hiring if you need to expand. At the Advisor level we guide your existing leader rather than manage the team directly.
How long until we see results?
Brand and awareness work typically shows over three to six months, and demand generation improvement can show inside 60 to 90 days with the right execution. We set realistic timelines during discovery and do not overpromise. Any performance figures we reference from prior work are sourced from Google Search Console and Google Analytics client deployments, and past performance does not guarantee future results.
What size company is this right for?
Typically companies in the $3M to $30M revenue range investing meaningfully in marketing, often $50,000 to $500,000 a year. If you do not have a senior marketing owner and your growth has stalled, or you are spending without a clear strategy behind it, this is the engagement. If you are earlier and mainly need execution, we will tell you honestly and point you to the right fit.