Email is still the highest-return channel you own, once the strategy behind it earns the inbox.
Lifecycle email built by one team that also owns your creative, growth, and engineering, so your sequences match the rest of the funnel instead of fighting it. We design, code, segment, and automate email that moves people toward a purchase.
Email marketing rewards the companies that treat it as infrastructure, not a monthly blast. We map your full customer lifecycle, then build the automations that carry a subscriber from first signup through purchase and back again: welcome sequences, abandoned cart flows, re-engagement campaigns, post-purchase follow-ups, and the promotional calendar that ties them together. Every template is coded by hand so it renders correctly across inboxes and stays on brand, and every list is segmented by behavior, purchase history, and engagement so people receive messages that are actually relevant to them.
Rule27 is four studios under one roof: creative, growth, engineering, and strategy. That matters for email because your inbox program does not live in isolation. The same team that writes your ad copy and builds your landing pages writes your sequences, so the message a subscriber gets on Tuesday matches the offer they saw on Friday. No hand-off between an email vendor, an ad agency, and a dev shop who never talk to each other. We treat deliverability as engineering: proper SPF, DKIM, and DMARC authentication, disciplined list hygiene, engagement-based sending, and gradual volume ramps so your messages reach the primary inbox instead of the promotions tab or the spam folder.
This is for businesses that already have a list or a signup path and want it to produce revenue rather than open rates. We audit what exists, preserve what is working, fix what is not, then test subject lines, send times, and calls to action until the numbers move. Results sourced from Google Search Console and Google Analytics client deployments. Past performance does not guarantee future results.
Built to deliver.
Lifecycle strategy mapping every signup, purchase, and re-engagement trigger to a specific automation
Hand-coded, brand-accurate HTML templates that render correctly across Gmail, Outlook, Apple Mail, and mobile clients
Behavioral segmentation by purchase history, engagement, and lifecycle stage so messages stay relevant
Automation flows including welcome sequences, abandoned cart, re-engagement, and post-purchase follow-ups
Systematic A/B testing of subject lines, send times, and calls to action to lift open and click rates
Deliverability engineering through SPF, DKIM, and DMARC authentication, list hygiene, and gradual volume ramps
Monthly reporting on open rate, click rate, revenue per email, and conversion attribution tied to business outcomes
See how Email Marketing would work for your business.
Book a consultationThe engagement.
Strategy
We audit your existing list, platform, and sequences, then map your customer lifecycle to the automations and campaign calendar that will drive revenue.
Setup
We build and code your templates, configure segmentation, and stand up the automation flows, alongside the SPF, DKIM, and DMARC authentication that protects deliverability.
Launch
We deploy your first campaigns and automations on a monitored ramp, watching inbox placement and early engagement so we catch problems before they scale.
Optimize
We A/B test subject lines, send times, and calls to action, and report monthly on revenue per email so every send makes the next one perform better.
Priced like a product.
Not sure which tier fits? We will scope it with you.
Start with Email MarketingAsked often.
Which email platforms do you work with?
Klaviyo, Mailchimp, ActiveCampaign, SendGrid, and Resend. We recommend the right platform for your list size, automation complexity, and budget rather than defaulting to whatever we used last.
Do you handle list building?
We optimize list growth through lead magnet strategy and signup form optimization, and because our creative and growth studios sit on the same team, those forms match the rest of your funnel. We never purchase lists. Bought lists destroy deliverability and are not worth the short-term gain.
How do you keep emails out of spam?
Deliverability is infrastructure, not luck. We set up proper SPF, DKIM, and DMARC authentication, enforce list hygiene protocols, segment by engagement, and ramp sending volume gradually so mailbox providers learn to trust your domain.
What types of emails do you create?
Welcome sequences, promotional campaigns, abandoned cart flows, re-engagement sequences, newsletters, transactional emails, and post-purchase follow-ups. We build whatever your customer journey requires, mapped to a specific lifecycle stage.
Can you take over an existing email program?
Yes. We audit your existing lists, sequences, and performance data before making any recommendations. We preserve what is working, fix what is not, and never rip out a producing flow just to put our own stamp on it.
How do you measure email success?
Open rate, click rate, revenue per email, unsubscribe rate, and conversion rate, tied back to actual business outcomes rather than vanity opens. You get a monthly report that shows what each send earned, and we track those figures against your goals every cycle.