Turn anonymous traffic and thin records into pipeline your team can actually work.
Managed B2B data as a service: visitor identification, record enrichment, and identity resolution, operationalized inside your CRM and outbound stack so the data drives pipeline instead of sitting in a dashboard.
Most data tools sell you a feed and leave the hard part to you. You end up with a dashboard full of anonymous companies, a pile of half-complete records, and no motion that turns either into revenue. Rule27 runs data as a managed service instead. We select the right sources for your market, wire them into the systems your team already uses, and build the workflow that converts a signal into a worked account.
The work spans three jobs that usually get bought separately. Visitor identification turns the B2B companies browsing your site into named accounts without waiting for a form fill. Enrichment fills and verifies your records through waterfall sourcing, so a lead is complete and compliance-documented before anyone reaches out. Identity resolution ties first-party signals together into a profile you can activate across paid, lifecycle, and sales. Because we run all three together, the output is one clean, routed, trustworthy data layer, not three vendors pointing at each other.
Everything lands where the work happens. Identified accounts route to the right rep. Enriched fields map cleanly into your CRM with dedupe logic that holds. Activation flows into the channels that move revenue. You get a data operation that pays for itself in pipeline, run by the same team that runs your growth and engineering, with no hand-off between the data and the systems it has to live in.
Built to deliver.
Website visitor identification
Company-level and person-level resolution that names the B2B accounts browsing your site, delivered as a managed layer rather than another login.
Waterfall record enrichment
Multiple sources orchestrated in sequence so each record is as complete and verified as the market allows, with completeness SLAs you can hold us to.
CRM-safe writes
Dedupe logic, field mapping, and governed writes into Salesforce or HubSpot so enrichment improves your data instead of corrupting it.
Identity resolution
First-party signals tied into a single customer profile you can activate across paid, lifecycle, and product channels.
Routing and SDR workflow
Identified and enriched accounts routed to the right rep with the Slack and sequence triggers that turn a signal into a worked opportunity.
Vendor selection, not lock-in
We evaluate and run the right tools for your stack and your budget, so you are buying an outcome rather than a seat you have to learn.
Compliance documentation
Sourcing, consent posture, and data handling documented so your legal and security teams can sign off before outbound begins.
See how Data-as-a-Service would work for your business.
Book a consultationThe engagement.
Audit
We review your current signals, records, and tooling, then map where pipeline is leaking: anonymous traffic, stale records, or data that never reaches a rep.
Select and wire
We choose the right sources for your market and integrate them into your CRM, Slack, and outbound stack so the data flows automatically.
Operationalize
We build the routing, dedupe, and SDR workflow that turns identified and enriched accounts into opportunities your team actually works.
Measure and tune
We report against pipeline, not vanity counts, and tune sourcing and routing against what is converting.
Priced like a product.
Audit
$3,500one-time- Signal and record audit, tool selection, and a scoped data layer recommendation
- Credited toward a managed engagement.
Managed
$2,500per month- Visitor identification plus enrichment run as a managed service, wired to your CRM and routing
- Priced per record volume at scale.
Bundled with OLG
Included- Available as a layer inside an Organic Lead Growth engagement so the traffic you build converts to named, worked pipeline.
Not sure which tier fits? We will scope it with you.
Start with Data-as-a-ServiceAsked often.
Is this just a data tool subscription?
No. The tools are a means, not the product. We select and run the right sources for your market and build the routing and workflow that turns their output into worked pipeline. You buy an operating outcome, not another login your team has to learn.
Will enrichment corrupt our CRM?
No. We write through dedupe logic and governed field mapping, so enrichment fills and verifies records without creating duplicates or overwriting good data. Completeness is measured against an SLA you can hold us to.
How does visitor identification work without a form fill?
We resolve the B2B companies, and where possible the people, browsing your site, then deliver them as named accounts routed to the right rep. Anonymous traffic becomes a worked account instead of a number on a dashboard.
Is this compliant?
We document sourcing, consent posture, and data handling so your legal and security teams can review and sign off before any outbound motion begins. Compliance is part of the build, not an afterthought.
Can we buy this on its own, or only with other services?
Both. It runs as a standalone managed engagement, or as a data layer inside an Organic Lead Growth program so the traffic you build converts to named pipeline.
What results should we expect?
The honest answer depends on your traffic and record volume. We scope the expected lift in identified accounts and enriched coverage during the audit, so you decide with real numbers rather than a promise.