Al Jones for State Senate

State Senate Billboard

A political billboard for a local candidate

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State Senate Billboard

Project Overview

Local State Senate candidate Al Jones needed a billboard designed for his race for a seat on the Arizona State Senate. As we expected, there were a host of rules and regulations regarding language, imagery and layout in order to be approved for display during the run-up to Election Day. Mr. Jones contacted us and asked if we could put together a billboard within a few days in order to meet the deadline for submission to be approved.

Project Execution

Rule27 got to work immediately gathering the needed assets, sizing specs and information to start putting this billboard together. We reviewed the lengthy standards document in order to ensure we were compliant with the election officials guidelines for political advertisements and began crafting some concepts based on meeting with Mr. Jones and his ideas for how he would like to be represented.


We were able to finish the project in time, gain approval from Mr. Jones and the State of Arizona. We were very proud to see our work out in the real world. This image comes from 7th Street just north of Missouri, but the billboards appeared all over the target district Mr. Jones was asking for votes in.

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