Home services contractor · Services
Home services contractor: 92x more inbound lead volume
A top-metro home services contractor went from effectively no inbound to inbound outpacing their referral network, roughly $630K per month in new job revenue from organic search.
The challenge
Where it started.
Effectively no inbound. All growth depended on the referral network, with no organic search presence to capture the demand already searching for the service.
The results
92xLead-flow lift
200+Inbound leads / mo
6%Visitor to lead
35%Lead close rate
8x lowerVs paid cost / lead
$7.5MNew annual revenue
Inbound grew to a volume the office had to staff up to answer: 200+ leads per month, an 8x lower cost per lead than paid, and roughly $7.5M in new annual revenue from organic search. Magnitudes verified in Google Search Console.
Results sourced from Google Search Console and Google Analytics client deployments. Identities are removed; magnitudes are real. Past performance does not guarantee future results.