Early-stage software company · SaaS / B2B

Early-stage software company: 30x growth at 12x lower cost than paid

30xGrowth in 90 daysEarly-stage software companySaaS / B2B

A narrow software category compounding from a low base at a fraction of paid acquisition cost, into roughly $33K per month in new recurring revenue from organic alone.

The challenge

Where it started.

A niche category with small absolute search volume and a low starting base, where paid acquisition was expensive relative to contract value.

The results
30xGrowth in 90 days
12x lowerCost / lead vs paid
$33K/moNew recurring revenue
~$394KNew ARR
5%Visitor to trial
25%Trial to paid

30x growth in 90 days at a 12x lower cost per lead than paid, driving ~$33K/mo in new recurring revenue (~$394K new ARR). Revenue derived from verified funnel rates (5% visitor-to-trial, 25% trial-to-paid, $750/mo average contract) against measured organic traffic.

Results sourced from Google Search Console and Google Analytics client deployments. Identities are removed; magnitudes are real. Past performance does not guarantee future results.

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