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Lyrics Guru • Growth Stage
Lyrics Guru is a card-based game designed to help with memory and cognitive engagement in elderly players. The game uses popular song lyrics from a wide variety of genres and artists, asking players to fill in the missing words. Lyrics Guru needed a design system for its cards and packaging that would be intuitive and accessible. The visuals had to clearly represent the artist, genre, or song while remaining simple and easy to understand, even for players with memory challenges. The goal was to create a fun, engaging, and approachable game for all ages.
Rule27 Design developed a design that balances clarity, accessibility, and playful energy. Each card features clear typography, color coding, and visual cues that indicate the genre or artist, making it easy for players to recognize and engage with the content. The packaging design was created to be welcoming and intuitive, with straightforward instructions and bold imagery that invites interaction. Every element was designed to support memory retention while keeping the experience fun and visually appealing.
We created a complete visual system for the cards, packaging, and promotional materials. Typography, color, and imagery were carefully considered to ensure legibility and comprehension. The result is a design that allows players to focus on the game and enjoy the experience without confusion or frustration. Lyrics Guru now has a polished, approachable identity that enhances the gameplay experience and makes it accessible to a wide audience.
