B2B services firm · SaaS / B2B
B2B services firm: 99x more qualified buyers reaching them
A national B2B services firm shifted most of its outbound effort onto closing as organic came to drive the majority of a multi-million-dollar monthly pipeline.
The challenge
Where it started.
The team was chasing buyers through outbound. Organic search contributed little, so pipeline depended on manual prospecting rather than buyers arriving ready.
The results
99xGrowth vs year prior
1,000+Qualified buyers / mo
70%Inbound share of pipeline
4%Visitor to lead
20%Lead close rate
10x lowerVs paid cost / lead
Buyers now arrive already knowing what they need: 1,000+ qualified buyers per month, 70% of pipeline from inbound, a 20% close rate, and a 10x lower cost per lead than paid. Magnitudes verified in Google Search Console.
Results sourced from Google Search Console and Google Analytics client deployments. Identities are removed; magnitudes are real. Past performance does not guarantee future results.