Marketing · 1 min · Sep 2026
The LSA money most businesses leave on the table
Local Services Ads bill for bad leads unless someone disputes them. Most accounts have no one.
The silent leak
LSA charges per lead, including wrong numbers, spam, and out-of-area calls. Google refunds many of them, but only when disputed inside the window. Unmanaged accounts leak steadily.
A workflow, not a favor
Recovery only works as a weekly cadence: review every lead, dispute what qualifies, track outcomes. It's unglamorous operations work, which is exactly why it gets skipped.
The compounding effect
Recovered spend redeploys into real leads, and clean dispute history keeps account signals healthy. The workflow pays for its own management fee more often than not.