SEO Services for Attorneys — Five Monthly Tiers, $500 to $2,500, With the ROI Math

Every other attorney searching seo services for attorneys lands on a vendor listicle. Nine of the top ten Google results on this query are agency-selection posts — the 18 best law firm SEO companies, the 12 best ROI agencies for 2026, the 10 best Houston attorney SEO shops. The one pricing-piece in the top ten is a single Softtrix post that publishes price ranges with no per-tier deliverable list.

That is the wrong product for a solo attorney with $1,200 a month to spend. A vendor listicle does not answer the question the solo attorney is actually asking — if I spend $1,500 a month, what arrives in week 1, what arrives in month 3, and how many signed cases per quarter should I project at month 6.

This page is the answer to that question. Five fixed monthly tiers from $500 to $2,500. Each tier is sealed — what is in it is in it, what is not in it is not. Each tier ships projected signed-cases-per-quarter at month 6, cost-per-case at month 12, and the attorney persona it is built for. No mixing-and-matching. No talk-to-a-salesperson. The attorney reads the five tiers, picks the one that matches their stage and budget, books the call, and the engagement starts.

For the individual-attorney a-la-carte SKU menu — where the attorney mixes individual services at unit pricing — see the attorney SEO services SKU catalog. For the firm-side bundled catalog at the $3,000-to-$25,000-per-month tier, see the firm-side legal SEO services catalog. This page answers a different question — at my realistic monthly budget, exactly what do I get, when does it arrive, and what is the projected ROI envelope.

The 30-second answer

SEO services for attorneys, packaged as five fixed monthly tiers built for the individual attorney — $500-per-month Foundation, $1,000-per-month Map Pack Push, $1,500-per-month Foundation Plus Content, $2,000-per-month Growth, and $2,500-per-month Compound Growth. Each tier ships an explicit deliverable list, projected signed-cases-per-quarter at month 6, cost-per-case at month 12, and the attorney persona it is built for. Single-attorney pricing, ABA Model Rule 7.1 and Arizona ER 7.1-7.5 compliant, attorney-reviewer on every published page. The attorney picks a tier and the engagement starts in week 1.

The five-tier comparison snapshot

| Tier | Monthly | Built for | Signed cases / quarter (mo 6) | Cost-per-case (mo 12) | | --- | --- | --- | --- | --- | | Tier 1 — Foundation | $500 | Year-1 solo, launched 6-18 mo ago | 1-2 | $1,500-$2,500 | | Tier 2 — Map Pack Push | $1,000 | Year-1 to year-2 solo, has bio + 1 page | 2-4 | $900-$1,500 | | Tier 3 — Foundation Plus Content | $1,500 | Year-2 solo with conversion data | 3-6 | $700-$1,200 | | Tier 4 — Growth | $2,000 | Year-2 to year-3 attorney with intake data | 4-8 | $500-$900 | | Tier 5 — Compound Growth | $2,500 | Year-3+ attorney compounding | 5-10 | $400-$750 |

Projections are based on AZ market CPC data, single-attorney GBP click-share, and intake-rate assumptions stated in the ROI math section below. Practice-area modifiers apply — Phoenix personal injury timelines compress; Tucson estate planning timelines extend.

Tier 1 — $500 per month Foundation

Built for. Year-1 solo attorneys who launched the practice 6 to 18 months ago, have a working bio page and a basic site already in place, and now need the Map Pack share captured before anything else. Also works as the maintenance tier for a year-3 attorney who already won the rankings and now just wants to defend them.

What arrives. Individual Google Business Profile management for the attorney's profile — primary category audit against actual SERP analysis, service-area verification, NAP cleanup across the eight legal directories (Avvo, Martindale, Justia, FindLaw, Super Lawyers if eligible, Lawyers.com, AZ State Bar, county bar association), weekly Posts repurposed from the attorney's own LinkedIn commentary or case-result write-ups, monthly Q&A seeding from actual intake questions, 48-hour review response in the attorney's voice, geo-grid rank tracking at 5, 10, and 25 miles via Local Falcon. Plus the standalone monthly reporting layer — single-attorney Looker dashboard with organic sessions, GBP actions, keyword rankings for the attorney's named queries, call volume from CallRail, cost-per-case trended monthly. Plus a quarterly 30-minute check-in call with a Rule27 analyst.

What does not arrive. No content. No links. No on-page rewrites. No directory cleanup beyond the GBP-adjacent NAP work. No technical SEO sprint. Those are deliberately excluded — at $500 per month, only the Map Pack work pays back.

ROI projection. 1 to 2 signed cases per quarter starting at month 6, with cost-per-case at month 12 in the $1,500 to $2,500 range. Map Pack movement measurable in the 5-mile geo-grid at month 2. First branded attorney name + city top-1 organic at month 3. First unbranded practice area + city top-5 Map Pack position at month 4 to 6.

Why this tier compounds slowly. $500 per month buys Map Pack share and that is it. The Map Pack drives 60 to 70 percent of click-through at the solo-attorney scale, so the per-dollar return on this tier is high — but the ceiling is also visible. Without content, without on-page rewrites, without authority placements, the attorney cannot capture the long-tail commercial queries and cannot rank for the FAQ-level questions. Year-1 solo attorneys who sit at Tier 1 for 12 months and then graduate to Tier 2 or Tier 3 typically see a 2 to 3x increase in qualified intake calls within the next 90 days.

Honest plateau guidance. For some attorneys, Tier 1 is the right forever tier. A year-3 family-law solo in Mesa who has already captured top-3 Map Pack for her primary query may not need anything more than maintenance — $500 per month buys the defense work that keeps the share she already won. Not every attorney should graduate.

Tier 2 — $1,000 per month Map Pack Push

Built for. Year-1 to year-2 solo attorneys who have a working bio page and at least one practice-area page already in place, and now need the bio to be schema-optimized and the Map Pack share captured at the same time. Also fits the year-2 attorney who tried Tier 1 for 6 months and is now ready to invest in the bio page foundation.

What arrives. Everything in Tier 1 — individual GBP management, standalone monthly reporting, geo-grid tracking. Plus attorney bio page optimization completed as a one-time delivery in month 1, included in the tier (not billed separately). The bio page rewrite hits E-E-A-T at the person level, deploys Person and Attorney schema, optimizes the headshot for image search and rich results, lists practice areas with bar-compliant copy patterns, names bar admissions, certifications, publications, speaking engagements, and case results with the required AZ ER 7.2 disclaimers. The bio is internal-linked to every practice-area page on the site so it becomes the authority hub the rest of the site cites. Plus a monthly 30-minute analyst call (not quarterly like Tier 1).

What does not arrive. No ongoing content. No links. No additional practice-area page rewrites beyond the bio. No directory cleanup beyond the GBP-adjacent work. No technical SEO sprint.

ROI projection. 2 to 4 signed cases per quarter starting at month 6, with cost-per-case at month 12 in the $900 to $1,500 range. Branded attorney name + city rankings move to top-1 within 30 to 60 days of the bio shipping (typically month 2). Map Pack movement measurable at month 2 to 3. First long-tail FAQ-level ranking at month 4 to 5.

Why this tier works. The bio page is the single highest-leverage SEO asset for any individual attorney — it captures every branded attorney name + city query (the highest-converting traffic on any attorney's site) and it anchors the site's entire E-E-A-T graph. A bio that is schema-optimized lifts every other page on the site through internal-linking, even without further investment in those pages. $1,000 per month buys the Tier 1 work plus the foundational bio asset, and that combination is the cleanest Map Pack play available to a year-1 or year-2 solo.

Tier 3 — $1,500 per month Foundation Plus Content

Built for. Year-2 solo attorneys who have conversion data on which queries are actually producing intake calls, a working bio page, and a Map Pack engagement already in flight. The intake-data point is what differentiates this tier from Tier 2 — the attorney is no longer guessing about which queries matter and is now ready to invest in the content engine that captures the long-tail commercial searches.

What arrives. Everything in Tier 2 — individual GBP management, bio page optimization in month 1, standalone monthly reporting, monthly analyst call. Plus one named-attorney brief per month, ghostwritten under the attorney's byline, 600 to 1,200 words, JD-authored or paralegal-authored, four-layer review chain (writer drafts, senior editor reviews for clarity and SEO target hit, attorney clarifies in their voice, attorney approves). Plus one practice-area page rewrite per quarter — a single practice-area page rebuilt with LegalService + Service + Attorney schema deployed, bar-compliant copy patterns enforced by attorney-reviewer, jurisdiction-aware claims, FAQPage schema for the FAQ block, internal-link audit and rewiring, publish-ready WordPress, Webflow, or Squarespace handoff. Plus the monthly analyst call upgraded to include a content-pipeline review.

What does not arrive. No authority placements. No second piece of content per month. No directory cleanup beyond the GBP-adjacent work. No technical SEO sprint.

ROI projection. 3 to 6 signed cases per quarter starting at month 6, with cost-per-case at month 12 in the $700 to $1,200 range. Branded rankings continue to compound from Tier 2. First long-tail commercial query ranking at month 4 to 5. First practice-area page rewrite ships in month 4 (quarter 2), with ranking lift measurable at month 7 to 8.

Why this tier is the sweet spot. $1,500 per month is the budget envelope where Map Pack share and content compound together — the attorney is not paying for content before the foundation is in place (Tier 2 problem) and is not paying for foundation work the attorney already has (Tier 1 problem). The ApricotLaw and Softtrix pricing research validates this — the $1,500 to $2,500 per month range is what AZ solo attorneys most often actually buy, because it is the cleanest line between foundation and growth. For most year-2 solos, this is the recommended starting tier.

Tier 4 — $2,000 per month Growth

Built for. Year-2 to year-3 attorneys who have intake data, a maintained GBP, a working bio, at least one rebuilt practice-area page, and explicit growth ambition — the attorney wants to add a sub-practice, expand the metro footprint, or graduate from 4-to-6 monthly signed cases to 8-to-12.

What arrives. Everything in Tier 3 — individual GBP management, bio page optimization, monthly brief, quarterly practice-area page rewrite, monthly reporting, monthly analyst call. Plus a second monthly content piece — one pillar of 1,500 to 3,000 words at $0.45 to $0.65 per word in addition to the brief. The pillar ships ranked for a deeper long-tail commercial query the brief cannot reach. Plus attorney directory profile maintenance — quarterly refresh across all eight directories (Avvo, Martindale, Justia, FindLaw, Super Lawyers, Lawyers.com, AZ State Bar, county bar association) including profile completeness audit, practice-area selection (most attorneys are mis-categorized in three of eight), headshot consistency, practice description rewrites scoped to E-E-A-T, and review velocity strategy that recognizes Avvo and Martindale are not interchangeable.

What does not arrive. No authority placements (those open in Tier 5). No technical SEO sprint. No AEO and GEO add-on.

ROI projection. 4 to 8 signed cases per quarter starting at month 6, with cost-per-case at month 12 in the $500 to $900 range. The pillar piece is the unlock — pillars rank for queries the brief cannot reach (typically 1,500 to 3,000 monthly search volume each), and at the year-2 to year-3 stage the attorney has the practice-area expertise to author them credibly under the byline.

Why this tier is procurement-friendly. Office managers and operating attorneys scoping the engagement see Tier 4 as the natural step from Tier 3 — same provider, same deliverables, more content and more directory work. The unit-economics math is favorable: one additional pillar piece per month plus quarterly directory refresh costs roughly $500 per month on top of Tier 3 and typically produces one to two additional signed cases per quarter once the pillars start ranking at month 7 to 8.

Tier 5 — $2,500 per month Compound Growth

Built for. Year-3-plus attorneys who have established intake patterns, a content cadence already ranking, and now want to compound the existing position through authority placements and a deeper content engine. Also the right tier for the year-3 named partner inside a 2-to-3-attorney boutique who is building personal brand alongside firm growth.

What arrives. Everything in Tier 4 — individual GBP, bio page optimization, monthly pillar plus monthly brief, quarterly practice-area page rewrite, quarterly directory cleanup, monthly reporting, monthly analyst call. Plus a second monthly brief (so the cadence is one pillar plus two briefs per month, three pieces total). Plus one authority placement per quarter — editorial placement on a legal-vertical site or general business press with the attorney as the named author, or one HARO and Qwoted commentary pitched and landed per quarter. Plus a quarterly deep-dive analyst call (90 minutes, replacing one of the monthly 30-minute calls) for compounding-strategy review.

What does not arrive. No technical SEO sprint (quoted separately if the audit flags it). No AEO and GEO monthly add-on (quoted separately as a $800-per-month layer if the attorney wants ChatGPT and Perplexity citation tracking).

ROI projection. 5 to 10 signed cases per quarter starting at month 6, with cost-per-case at month 12 in the $400 to $750 range. Authority placements compound over 90 to 180 days — the first placement lands month 5 to 6, the first ranking impact attributable to the placement compounds by month 9 to 12. Cost-per-case at this tier is competitive with the firm-side $3,000-to-$5,000-per-month bundles, often at a lower total monthly spend than the equivalent firm-side engagement.

Above this tier — graduate to the firm-side catalog. When the attorney's practice scales to three or more attorneys with their own bios, when monthly spend exceeds $2,500 per month, or when the firm wants a single accountable team rather than separate engagements for each attorney, the right graduation product is the firm-side legal SEO services catalog — nine firm-level SKUs at $3,000 to $25,000 per month with the firm-level reporting layer and the named-pod model. Tier 5 is the last individual-attorney tier; what comes next is firm-side.

The ROI math behind each tier

The projections above are not marketing fiction. They are derived from three data sources Rule27 maintains internally and that the page transparently states so the attorney can pressure-test the numbers against the attorney's own practice data.

Source one — AZ market CPC data. Personal injury attorney Phoenix routinely exceeds $220 per click in paid search, DUI lawyer Tucson sits in the $80 to $140 range, family law attorney Phoenix sits in the $35 to $60 range, estate planning attorney Scottsdale sits in the $25 to $45 range. The CPC is the cleanest available proxy for organic-search value — if a paid click is worth $220, an organic click on the same query is worth roughly the same value to a competent legal intake operation. The projections assume each signed case is preceded by roughly 8 to 14 qualified intake calls and each intake call is preceded by roughly 4 to 6 organic clicks on commercial-intent queries.

Source two — single-attorney GBP click-share. A maintained individual GBP at the year-1 to year-2 stage typically captures 12 to 18 percent of the Map Pack click-share for the attorney's primary practice area in the attorney's primary metro at the 5-mile grid. The Map Pack itself captures 60 to 70 percent of total click-through on commercial legal queries. The math compounds — 60 percent of total clicks times 15 percent Map Pack share is roughly 9 percent of all commercial-intent clicks on the query, captured by the individual GBP alone.

Source three — intake-rate to signed-case ratio. Across the AZ solo-attorney engagements Rule27 has shipped since 2023, the average intake-call-to-signed-case ratio is 1 in 8 for personal injury, 1 in 12 for family law, 1 in 6 for criminal defense, and 1 in 14 for estate planning. The projections in the tier descriptions use the practice-area weighted averages and are stated as ranges (1 to 2, 2 to 4, etc.) to account for variance across practice areas and metros.

Assumptions worth pressure-testing. The projections assume the attorney has a functioning intake process — a legitimate phone-and-form intake operation that responds within 4 hours of the inbound and is staffed during business hours. Attorneys without that infrastructure should not buy any tier — the SEO work generates leads the practice cannot capture. The projections also assume the attorney is admitted in AZ; out-of-state attorneys engage at a separate consulting tier.

The 90-day, 180-day, and 365-day milestones per tier

Tier 1 — $500 Foundation. Day 90: Map Pack 5-mile grid baseline established, first GBP Post cadence in flight, geo-grid tracking dashboard live. Day 180: first measurable Map Pack movement, first 1 to 2 signed cases attributable to the engagement. Day 365: cost-per-case stabilized in the $1,500-$2,500 range, plateau visible in the dashboard.

Tier 2 — $1,000 Map Pack Push. Day 90: bio page shipped with Person + Attorney schema, first branded attorney name + city top-1 organic, Map Pack 5-mile grid baseline established. Day 180: 2 to 4 signed cases per quarter, first long-tail FAQ-level ranking. Day 365: cost-per-case stabilized in the $900-$1,500 range.

Tier 3 — $1,500 Foundation Plus Content. Day 90: bio shipped, first monthly brief published, first practice-area page rewrite in production. Day 180: 3 to 6 signed cases per quarter, first practice-area page rewrite ranking for the target query, first ranking lift on the brief cadence. Day 365: cost-per-case stabilized in the $700-$1,200 range, content engine compounding.

Tier 4 — $2,000 Growth. Day 90: bio shipped, first pillar published, quarterly directory refresh complete. Day 180: 4 to 8 signed cases per quarter, first pillar ranking for the target query, first practice-area page rewrite at top-5 organic. Day 365: cost-per-case stabilized in the $500-$900 range, directory authority compounding.

Tier 5 — $2,500 Compound Growth. Day 90: bio shipped, first pillar plus first brief published, first authority placement pitched. Day 180: 5 to 10 signed cases per quarter, first authority placement landed, content cadence at three pieces per month steady-state. Day 365: cost-per-case stabilized in the $400-$750 range, authority placements compounding, dashboard reporting cost-per-case competitive with firm-side bundles.

Practice-area modifiers for AZ attorneys

The tier deliverables are constant. The projected timeline and the cost-per-case envelope shift by practice area. Below are the AZ-specific modifiers Rule27 applies when scoping the engagement.

Personal injury (AZ). Phoenix, Scottsdale, and Mesa PI queries are among the most expensive in the U.S. by CPC. Tier 2 and above produce measurable ROI faster — Map Pack movement typically lands at month 2 not month 3, and cost-per-case at month 12 often compresses by 15 to 25 percent versus the projection ranges above. ARS § 12-820 and the AZ caps on punitive damages must be reflected in any case-result content. PI attorneys typically buy Tier 3, Tier 4, or Tier 5.

Family law (AZ). Spanish-language search demand in Maryvale, west Phoenix, and parts of Tucson is significant — abogado de divorcio, abogada de custodia, abogado familiar. Bilingual content adds roughly $200 to $400 per month to the steady-state cost but typically produces a 30 to 60 percent lift in qualified intake calls within 6 months for bilingual family-law solos. The AZ joint-legal-decision-making default and the AZ relocation statute (ARS § 25-408) shape the search intent in ways generic family-law content does not capture. Family-law attorneys typically buy Tier 2 or Tier 3.

Criminal defense (AZ). DUI is the highest-converting sub-vertical. Super-extreme DUI (BAC of 0.20 or higher) is a distinct legal category under ARS § 28-1382 and a distinct SEO target — generic DUI lawyer content does not capture the super-extreme intent. Criminal defense attorneys see Map Pack movement faster than family-law attorneys (typically month 2 to 3) and typically buy Tier 2 or Tier 3.

Estate planning (AZ). AZ is a community-property state, which shapes search behavior on will, trust, and probate queries differently from the 41 separate-property states. CPCs are lower than PI or DUI, so cost-per-case targets are lower across the board — but intake-to-signed ratios are also lower. Estate-planning attorneys typically buy Tier 1 or Tier 2 and the projections shift accordingly (Tier 2 cost-per-case at month 12 often lands in the $1,200-$2,000 range rather than $900-$1,500).

ABA Model Rule 7.1 and Arizona ER 7.1 through 7.5 — every page that ships passes through an attorney-reviewer

Attorney SEO services exist inside a regulatory perimeter that varies by state and produces real disciplinary risk for the individual attorney whose byline is on the page. Rule27 applies the AZ rules to every published page on every tier.

ABA Model Rule 7.1 prohibits false or misleading communications. Best DUI lawyer Phoenix, top family attorney Tucson, and #1 personal injury attorney Arizona are stripped before publish unless the attorney holds a substantiating third-party recognition — Super Lawyers, Best Lawyers, Chambers, or U.S. News.

Arizona ER 7.1 mirrors the ABA on false and misleading and adds Arizona-specific scrutiny of testimonial use. Client testimonials must be authentic and verifiable. They may not contain unsubstantiated outcome claims. They may not be paid or scripted.

Arizona ER 7.2 governs advertising. Required disclaimers — Past results do not guarantee similar outcomes and Each case is different and must be evaluated on its own facts — are template-inserted on every case-result block. The attorney's office address appears on every advertising page. Comparative claims against other attorneys by name are prohibited unless objectively verifiable.

Arizona ER 7.3 governs solicitation. Remarketing copy and CTA language stay aspirational, not pressuring. You may be entitled to compensation is acceptable. Call now before time runs out is not.

Arizona ER 7.4 governs communication of fields of practice. Only an attorney certified by the Arizona Board of Legal Specialization may claim specialist status. The term specialist is stripped from any non-certified attorney's bio. Experienced in, focused on, and practicing primarily in are the bar-compliant alternatives.

Arizona ER 7.5 governs firm names. A solo cannot publish under Smith & Associates if there are no associates.

The attorney retains final approval on every word published. Nothing ships without explicit sign-off in the Slack channel — the byline is on the page and the disciplinary exposure runs to the attorney, not to Rule27.

Three anonymized Arizona attorney wins by tier

Tier 2 — $1,000 per month — AZ solo personal injury attorney, Phoenix metro, year 2 of practice. Engaged in month 1 on Tier 2 (GBP plus bio page optimization). Result at month 6: top-1 organic for [attorney name] Phoenix and [attorney name] personal injury, top-5 Map Pack for personal injury attorney Phoenix against three competitors with larger marketing budgets. Qualified intake calls up 187 percent month-over-month at month 6 versus baseline. Total six-month spend: $6,000. Cost-per-case at month 12: $1,100.

Tier 3 — $1,500 per month — AZ family law solo, Phoenix, Spanish-bilingual practice. Engaged in month 1 on Tier 3 (GBP plus bio plus monthly bilingual content at one English brief plus one Spanish brief). Result at month 9: top-1 for abogada de divorcio [first name] Phoenix, top-3 organic for divorce attorney Phoenix, the Spanish-language pillar was the unlock against generic competitors who had ceded the Spanish-language family-law market entirely. Total nine-month spend: $13,500. Cost-per-case at month 12: $850.

Tier 5 — $2,500 per month — AZ criminal defense named partner, Tucson, year 4 of practice. Engaged in month 1 on Tier 5 (GBP plus bio plus 1 pillar plus 2 briefs plus quarterly directory refresh plus quarterly authority placement). Result at month 12: top-1 organic for [partner name] Tucson, top-1 for [partner name] DUI Tucson, top-3 Map Pack for unbranded DUI lawyer Tucson. First authority placement landed in month 6 on the Pima County Bar Association publication. Total twelve-month spend: $30,000. Cost-per-case at month 12: $620. Quarterly signed cases at month 12: 7 to 9, sustained.

When to graduate or stay

Three signals to step up a tier.

First, the attorney is consistently hitting the high end of the projected signed-cases-per-quarter range and the practice's intake capacity is no longer the constraint — the constraint is the volume of inbound the SEO engagement produces. Stepping up a tier opens a new content or authority lane that captures queries the lower tier cannot reach.

Second, the attorney has new conversion data showing a specific long-tail query is producing intake calls but is not yet ranked. That query needs the pillar piece or the practice-area page rewrite that the next tier ships, and the ROI math on the step-up is favorable within 6 to 9 months.

Third, the attorney's competitive position is being eroded by a competitor stepping up first. If the competing solo PI attorney in the same metro is now publishing pillars and authority placements, sitting at Tier 1 or Tier 2 while they invest at Tier 4 or Tier 5 is a slow erosion of share. Step up to defend.

Three signals to stay.

First, the current tier is hitting the projected ROI envelope and the practice's intake capacity is full. Stepping up generates leads the practice cannot capture. Stay until intake capacity expands.

Second, the attorney has fluctuating cash flow and cannot commit to a higher steady-state monthly. The right answer is the tier the attorney can sustain through a slow quarter, not the tier that produces the highest projected ROI.

Third, the attorney is in maintenance mode after winning the rankings already. Tier 1 may be the right forever tier for a year-3 family-law solo who has already captured top-3 Map Pack for her primary query — $500 per month buys the defense work, and graduating to a higher tier adds cost without adding measurable case volume.

The right tier is the one the attorney can sustain, not the one that looks best on paper. Picking up and then dropping a tier in 6 months is worse for the engagement than staying at a lower tier consistently.

What a Rule27 tiered engagement looks like in practice

Week 1 — qualification call. 30-minute call to scope the practice — solo or named partner, primary practice area, primary metro, current monthly marketing spend, current ranking pain, intake capacity. The conflict-check runs against the existing client roster. If another Phoenix-area solo attorney in the same practice area is already a client, the engagement is declined on the call. The attorney leaves the call with a tier recommendation.

Week 2 — scoped proposal. A 3-to-5-page proposal arrives within 72 hours covering the recommended tier, the deliverable list, the projected ROI envelope, the practice-area modifier applied, and the conflict-check confirmation.

Week 3 — contract and access transfer. Contract signed. Google Analytics, Search Console, and Google Business Profile access transferred to attorney-owned credentials before any work begins. CallRail or equivalent call-tracking added if not already in place. Slack channel live with the assigned analyst.

Week 4 onward — the tier deliverables ship on their published cadence. The GBP work is in flight by week 5. Bio page optimization (Tier 2 and above) delivered by week 6. First content piece (Tier 3 and above) published by week 7. Reporting layer live in the dashboard by week 7. Monthly Slack updates, weekly GBP Posts, monthly content as applicable to the tier.

Month 3 — first qualified-lead lift visible in the dashboard for Tier 2 and above. Map Pack movement measurable in the 5-mile geo-grid for all tiers. The renewal conversation happens here — the engagement is month-to-month, so the attorney earns month four every month three.

SEO services for attorneys — frequently asked questions

The questions the People-Also-Ask block surfaces for this query, answered directly in the FAQ section below.

The shortest path to picking a tier

Fill the qualification form linked from this page. We ask for the attorney name, the primary practice area, the primary metro, the current monthly marketing spend, the current ranking pain, the intake capacity, and which of the five tiers the attorney is leaning toward.

A scoped proposal arrives within 72 hours. The proposal includes the recommended tier, the practice-area modifier applied, the projected ROI envelope, and the conflict-check confirmation.

If the engagement is not a fit — because another solo in the same practice area in the same metro is already a client, because the attorney's intake capacity cannot support the projected lead volume, or because the audit flags a technical blocker we cannot resolve without a CMS rebuild — we say so on the proposal call. The fastest no is the most valuable answer a vendor can give an attorney shopping a service stack.