SEO for Hotels — Direct Bookings, AI Search Visibility, OTA Independence

Generic SEO doesn't work for hotels. The OTA tax (15-25% of every reservation) makes direct-booking conversion the deciding metric, the brand-search defense playbook is its own discipline (OTAs bid on your hotel name in Google Ads and most hotels don't fight back), and the schema requirements (Hotel + LodgingBusiness + Offer + Room) are vertical-specific in ways no generalist agency ships.

Rule27 runs four engines in parallel: Google Business Profile rebuild with Hotel Ads integration (the GBP IS the booking interface for a meaningful share of travelers), direct-booking conversion engineering (booking-engine speed, brand-search defense, parity messaging, rate-shopper retargeting), AI search visibility engineering (Hotel + LodgingBusiness + FAQPage schema, robots.txt for GPTBot/ClaudeBot/PerplexityBot, content engineered for AI Overview citation), and a structured content architecture covering neighborhood, amenity, attraction, and event landing pages.

We're Arizona-based — Phoenix and Scottsdale are one of the most distinctive hospitality SEO markets in the country (snowbird seasonality, WM Phoenix Open, Spring Training, the Paradise Valley luxury resort cluster). The AZ texture is baked in for free; the underlying SEO discipline is portable to any hospitality market in the US.

Phoenix and Scottsdale make up one of the most distinctive hotel SEO markets in the US. The Paradise Valley + Camelback Corridor + Old Town Scottsdale luxury cluster is one of the densest concentrations of high-ADR resort property in the country — The Phoenician, Four Seasons Scottsdale, Royal Palms, Hermosa Inn, Sanctuary, Mountain Shadows, plus the major-brand luxury flags. They compete for the same affluent traveler against Booking.com, Expedia, and TripAdvisor in the organic SERP while Google Hotel Ads consumes the above-fold paid inventory.

The snowbird seasonality inversion is the single biggest factor most national agencies miss. AZ hotel demand peaks October through April and troughs July-August — the opposite of most US metros. National hotel SEO playbooks calibrated to summer demand publish summer-positioning content in May when AZ resorts should be running off-season pool/staycation promotions.

The event-driven content layer is massive in AZ. WM Phoenix Open is the largest-attended PGA event globally (500K+ over five days). Cactus League Spring Training draws 1.7M+ visitors in February and March. Super Bowls at State Farm Stadium hit on a multi-year rotation. Talking Stick Resort Arena, Footprint Center, and the Phoenix Convention Center drive year-round corporate and entertainment demand. Each event category needs dedicated SEO content published 90+ days ahead of the event window. We're Phoenix-based — we know the snowbird flip, we know the event calendar, we know which neighborhoods (Old Town, Paradise Valley, Camelback Corridor) are their own search markets distinct from the parent city name.

A traveler in Chicago opens her phone on a Sunday night and types boutique hotel scottsdale spa into Google. She gets a map pack of three hotels, an AI Overview that names two of them by name, an organic SERP led by Booking.com and Expedia, and a sidebar of paid Google Hotel Ads. She taps a Booking.com result, scrolls properties for nine minutes, finds one she likes — and then opens a new tab and searches the hotel's name directly to see if the rate is cheaper on the hotel's own site.

That last move is the entire game. It's called the billboard effect in hospitality marketing, and it's the single most under-engineered conversion path in the industry. Roughly one in five travelers who start their research on an OTA finalizes their booking directly with the hotel. If your hotel's SEO is doing its job, you're capturing that brand search, intercepting the direct booking, and keeping the 15-25% of ADR that would have gone to Booking.com or Expedia as commission. If your SEO isn't doing its job, the OTA is bidding on your own brand name in Google Ads and the traveler books with them anyway.

That is hotel SEO in 2026 — and most independent hotels are losing the game without knowing they're playing it.

We're Rule27, an Arizona-based SEO agency. This page is the playbook we run for independent hotels, boutique groups, and resort operators who want to take back their direct-booking share, win AI Overview citation for best hotels in [city] queries, and stop subsidizing OTA distribution at 15-25% of every reservation.

Why hotel SEO is its own discipline

Hotel SEO is not generic local SEO with a book now button glued on. The economics, the search behavior, and the technical requirements are different enough that running a generalist playbook on a hotel website costs you measurable revenue every month.

The OTA tax dominates the math. Booking.com takes 15-18% of every reservation. Expedia takes 18-25%. Airbnb takes 15% plus the host fee. A 50-room property running at 70% occupancy at a $200 ADR books roughly $2.5M in annual room revenue. If 60% of that flows through OTAs at an 18% blended commission, that's $270K per year going to OTAs in commission alone. A 10-percentage-point shift from OTA to direct on the same property — entirely realistic with disciplined SEO — saves $65K to $91K per year. Every direct booking the SEO captures is not just incremental revenue; it's incremental margin that compounds against the OTA tax.

Search behavior splits into three intents. Travelers search for hotels near [airport / event / neighborhood] (discovery), best [type] hotel [city] (research), and [exact hotel name] (transactional). The first two are where you compete with OTAs on the SERP. The third — the brand search — is where you compete with OTAs bidding on your own name in Google Ads. Generic SEO playbooks ignore the brand-search defense entirely. Triptease's whole product exists because most hotels don't even know they're losing direct bookings to OTAs on their own brand keywords.

Google Business Profile is a booking interface, not a listing. For a meaningful slice of travelers, the GBP IS the booking flow — they tap the Book a room button on your profile, see the rates pulled in from Google Hotel Ads, and complete the reservation without ever visiting your website. If your GBP has the wrong primary category, missing amenity attributes, an outdated rate feed, or no recent photos and reviews, you're invisible in the conversion path that bypasses your website entirely. Most hotels haven't audited their GBP through this lens.

Schema requirements are vertical-specific. Hotel + LodgingBusiness + Offer + Room schema is what gets you eligible for Google Hotel Search, the map pack with rates, and increasingly the AI Overview citation when someone asks ChatGPT or Perplexity for best boutique hotels in Scottsdale. Generic LocalBusiness schema doesn't qualify you for the hospitality-specific SERP features. We've audited dozens of hotel sites and the schema is wrong or missing on the vast majority of them.

None of that math works if you're hiring a generalist agency that runs the same playbook for a hotel, a dentist, and an HVAC contractor. Hotel SEO is its own discipline — and the agencies who actually understand the discipline are mostly tools+services hybrids (Cendyn, ROI Solutions) or distribution platforms with bolt-on marketing (SiteMinder, Net Affinity, Triptease) rather than pure SEO firms. We sit in the lane those companies don't cover.

The four engines of hotel SEO in 2026

We run four engines in parallel for every hotel client. Each one feeds the other three.

Engine 1: Google Business Profile rebuild and weekly maintenance

For every dollar a hotel spends on SEO, a meaningful share should go to Google Business Profile work. The GBP drives the map pack. The map pack drives the click into Google Hotel Ads. Google Hotel Ads drives direct booking — if you've connected your booking engine. Skip GBP and you're spending the rest of the SEO budget trying to win a race you already lost.

The specific GBP work that moves hotel rankings: primary category set to Hotel (or Resort hotel, Boutique hotel, Extended stay hotel as appropriate — getting this wrong locks you out of meaningful query subsets), secondary categories for every amenity that has its own search demand (Spa, Wedding venue, Conference center, Restaurant, Bar, Golf course if you have one), amenity attributes filled completely (free Wi-Fi, pool, pet-friendly, parking, EV charging, accessibility features), service-area accuracy if you offer airport shuttles, NAP consistency across the citation directories that matter in hospitality (TripAdvisor, Booking.com, Expedia, Hotels.com, Trivago, Kayak, plus the AZ-specific Visit Phoenix and Experience Scottsdale registries), weekly Posts that surface events, packages, and seasonal offers, Q&A seeded with the actual questions guests ask before booking (parking cost, breakfast included, check-in time, distance to airport), and a steady photo cadence (hero shot, room, amenity, lobby, view, dining).

The hotel-specific GBP detail most generalists miss: connecting Google Hotel Ads to your booking engine so the rates show in the profile, registering for Google's free booking links if you don't run paid Hotel Ads, and surfacing the Reserve CTA above the photos. The hotels that win the local pack are not the ones with the prettiest property photos. They're the ones whose GBP is more complete, more active, and more reviewed than their competitors' — every single week.

Engine 2: Direct-booking conversion engineering

SEO that drives traffic to a hotel website without converting that traffic into direct bookings is worse than useless — you've paid for the click and then handed the booking to the OTA the traveler opens in another tab. Direct-booking conversion engineering is the unglamorous work that makes sure every percentage point of traffic the SEO generates actually books on your site.

The specific conversion levers we run: booking-engine speed audit (the iframe or embed from Mews, Cloudbeds, SiteMinder, or Net Affinity has to load in under 2 seconds on mobile or the conversion drops measurably; many hotels run a booking engine that adds 4-6 seconds of mobile load time and they don't know it), rate parity messaging on the homepage and booking page so the traveler who came from an OTA knows the direct rate is at least as good — and ideally has a perk attached, brand-search defense via paid search on your own hotel name to outrank OTAs bidding on your brand (this is the layer Triptease commercialized; you can run it yourself or pay them), price-match guarantees with a clear and honest threshold (we've seen hotels publish best rate guaranteed claims they don't actually honor — that destroys conversion when the traveler notices), abandoned-search retargeting for the rate-shoppers who search dates and don't book, and a transparent total-cost view on the booking page so the resort fee surprise doesn't kick them out of the funnel.

Most generalist SEO agencies stop at organic traffic. We've inherited engagements where the previous agency drove a 60% traffic lift and direct bookings actually went down because the booking engine was so slow on mobile that the conversion rate dropped faster than the traffic grew. The conversion engineering is the deciding factor between SEO that pays for itself and SEO that's just a vanity-metric exercise.

Engine 3: AI search visibility (this is the new battlefield)

In May 2026, hotel-related queries are increasingly triggering AI Overviews in Google, and ChatGPT, Perplexity, and Gemini are answering best hotels in [city], boutique hotel scottsdale, and family-friendly resort phoenix with cited recommendations. The hotels named in those AI responses get the click. The hotels not named get nothing. Travel research via generative AI has tripled since 2023; somewhere north of one in five travelers now uses an AI assistant somewhere in the trip-planning process.

Most hotel websites have shipped nothing for this shift. The schema is generic LocalBusiness instead of Hotel + LodgingBusiness + Offer + Room. The content is written for traditional SERP — long paragraphs of marketing copy with the lede buried under amenity lists — instead of AI-extractable structure where the first paragraph answers the natural-language query. The robots.txt blocks GPTBot or doesn't explicitly allow ClaudeBot and PerplexityBot. The FAQPage schema isn't deployed. The entity establishment work that links your hotel name to your category across the open web hasn't been done.

We ship pages engineered for AI citation: question-led H2s and H3s that match the natural-language queries travelers type into ChatGPT, FAQPage + Hotel + LodgingBusiness + Offer + Room schema markup that AI crawlers parse cleanly, robots.txt rules that explicitly allow GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, content that answers the query in the first paragraph (AI assistants extract the lede; bury it under brand copy and you lose the citation), and entity-establishment work that links your hotel brand to your city + category combination across the open web so AI assistants associate you with the topic.

The hospitality-specific competitors who could ship this — Cendyn, ROI Solutions, Net Affinity — are still mostly focused on traditional SEM, metasearch, and booking-engine optimization. The window to win AI citation share for best hotels in [city] queries before the rest of the vertical wakes up is open right now and will close inside 12 months.

Engine 4: Content architecture — city, neighborhood, amenity, event

A single homepage cannot rank for hotels near Sky Harbor airport, boutique hotel Old Town Scottsdale, resort with spa Paradise Valley, family-friendly resort Phoenix, Spring Training hotels Mesa, and WM Phoenix Open hotels Scottsdale simultaneously. The pages have to exist independently — one per intent cluster, each engineered to rank for one specific query and capture the booking.

We build a structured matrix: every neighborhood near your property (in AZ that's Old Town Scottsdale, Paradise Valley, Downtown Phoenix, Tempe, Mesa, Camelback Corridor), every amenity with its own search demand (spa, golf, conference, wedding, pet-friendly, EV charging, extended stay), every nearby attraction or event (Sky Harbor, ASU, Spring Training facilities, TPC Scottsdale, Talking Stick Resort Arena, US Airways Center, Phoenix Suns / Coyotes / Cardinals venues), and every property type variant your hotel competes against (boutique, resort, budget, business, luxury). For a typical Phoenix-metro resort that's somewhere between 30 and 80 dedicated landing pages over the first 12 months. Each page is built to rank for one specific query, to answer the related sub-queries travelers type while researching, to surface real rates via your booking engine integration, and to feed internal link equity to your main booking page and GBP-linked location pages.

The hotels who own their metros at scale own them because of page architecture, not because of one viral piece of content. Most hotel websites — even high-budget brand sites — have homepage, room types, dining, spa, gallery, and book now. That's a brochure. A SEO-engineered hotel site has 50-100 pages built around the actual queries travelers run.

Hotel SEO by property type

Different hotel types have different SEO playbooks. The strategy varies.

Independent hotel SEO

Independent hotels — single property, no brand affiliation — fight the hardest fight on the hospitality SERP. You're competing against Marriott, Hilton, Hyatt, and IHG with their massive domain authority and brand-recognition advantage, plus the OTAs in every paid and organic slot, plus aggregators like TripAdvisor, Kayak, and Trivago. The opening is hyperlocal specificity and a relentless focus on brand search defense. You can't out-domain-authority Marriott, but you can out-rank them for boutique hotel [neighborhood] and family-owned hotel [city] — and you can absolutely capture the brand search for your own property name with a properly engineered direct-booking funnel.

The winning playbook for independent hotel SEO is a cluster of neighborhood + amenity + experience pages that target the long-tail queries OTAs don't bother with, plus disciplined brand-search defense (paid + organic), plus a booking engine that converts faster than Booking.com, plus AI Overview engineering so ChatGPT names you when someone asks for best independent hotels in [city].

Boutique hotel group SEO

Boutique groups — 3 to 15 properties under a single brand umbrella — get a multi-property SEO advantage if it's structured correctly. Each property gets its own subdirectory or subdomain with its own location-specific content, GBP, schema, and conversion path. The brand site at the root captures the [brand name] search and pushes link equity to each property. Most boutique groups we audit run this badly — one shared booking engine across all properties, one set of homogeneous brand copy across all property pages, no property-specific schema, no property-specific GBP optimization. The fix is multi-property architecture that treats each location like an independent business while preserving the brand-level authority.

Resort SEO (golf, spa, destination)

Resorts compete on amenity packages and seasonal positioning rather than business-traveler convenience. The SEO playbook shifts toward content depth on the amenities (a 2,000-word spa services page that ranks for spa scottsdale, a 2,000-word golf course page that ranks for golf scottsdale, a wedding venue page engineered for wedding venue paradise valley), package and experience content tied to seasons and events (Spring Training packages, WM Phoenix Open hospitality, holiday packages), and high-resolution photography optimized for image search (resort photography drives more click-through than any other property type — image SEO matters here in a way it doesn't for budget hotels).

Resorts also have the LTV math to support more aggressive content investment than other property types. A resort guest spending $400-$800 per night with food and beverage attached is worth $1,500-$3,000 per stay; the cost-per-direct-booking math justifies higher content production budget than a budget property could ever support.

Extended-stay and aparthotel SEO

Extended-stay properties (Residence Inn, Homewood Suites, Element, plus the independent aparthotel category) compete on a different intent profile — business travelers, project-based stays, relocations, traveling nurses, film production crews. The queries shift toward extended stay [city], aparthotel [city], month-long hotel [city], furnished apartment [city], corporate housing [city]. The conversion path is longer (multi-week stays involve negotiation and approvals) and the booking-engine requirements are different (length-of-stay pricing, weekly/monthly rate display, kitchen/laundry amenity emphasis).

Most extended-stay SEO is generic hotel near me content that doesn't surface the extended-stay-specific value propositions. The opening is content that speaks directly to the project manager booking 30 nights for a traveling team, the corporate relocation coordinator placing executives for two months, or the production company housing a crew for a six-week shoot.

Bed & breakfast and inn SEO

B&Bs and inns are a niche corner of hospitality SEO with their own dynamics. The queries are bed and breakfast [city], inn [destination], romantic getaway [region]. The buyer is typically a couple booking a long-weekend escape, not a business traveler. The conversion path emphasizes photography, owner-personal-story content, and experience framing rather than amenity lists. The competitive set is smaller — you're not fighting Marriott — but the volume is lower too. The math works when the ADR is high enough ($300+ per night) and the breakfast-included experience is genuinely differentiated.

Seasonality and event-driven content cycles

Hotel SEO content has to be calendar-driven. The traveler researching a January Phoenix vacation is not searching the same things in April as in October, and most hotel content calendars are static brand copy that ignores the swing entirely. Here's the cycle we run for AZ hospitality clients.

October-April — Snowbird and resort season. Phoenix and Scottsdale hotel demand peaks October through April when northern markets get cold. Content shifts to winter escape, warm weather vacation, snowbird Phoenix rental, Scottsdale resort December, holiday in Arizona. GBP Posts surface seasonal packages. Schema markup highlights pool, golf, spa availability through the cold months. This is the highest-revenue period for AZ resorts and the SEO content has to be ready in August, not when the season starts.

February-April — Spring Training and golf events. Cactus League Spring Training brings 1.7M+ visitors to the Phoenix metro in February and March. WM Phoenix Open in mid-February alone draws 500,000+ attendees over five days. The hotel SEO play is dedicated event-hotel landing pages (Spring Training hotels Mesa near Sloan Park, WM Phoenix Open hotels Scottsdale near TPC, Cactus League hotels Phoenix) published 90+ days ahead of the event so they have time to rank for the planning-window searches.

May-September — Resort off-season + business travel. Phoenix summer temperatures crater leisure demand and shift the hotel customer mix toward business travel and pool-focused staycations. Content pivots toward business hotel Phoenix, staycation deal Phoenix, summer pool day pass [hotel], waterpark hotel, weekend escape from California heat. Resort properties run aggressive summer pricing and the SEO has to support the promotional content cycle.

Specific event spikes. Super Bowl when it's in Glendale (every 4-6 years), College Football Playoff games at State Farm Stadium, NHRA Nationals at Wild Horse Pass, Barrett-Jackson Auto Auction in January, the WGC-Tucson and Tucson Open in February, Coachella weekend driving traffic to PHX as a layover market. Each one needs its own landing page published 3-6 months ahead.

Most hotel websites publish welcome to our hotel and contact us and call it content. The hotels that beat them in the SERP have a publication cadence calibrated to the actual travel-research calendar.

Phoenix and Scottsdale resort SEO

Phoenix and Scottsdale are the AZ hospitality anchor market — and one of the most distinctive hotel SEO markets in the country. The reasons are specific to the geography and the calendar.

The Scottsdale + Paradise Valley + Camelback Corridor luxury cluster is one of the densest concentrations of high-ADR resort properties in the US (The Phoenician, Four Seasons Scottsdale, Royal Palms, Hermosa Inn, Sanctuary, Mountain Shadows, plus the Hilton, Hyatt, and Marriott luxury flags). They compete for the same affluent leisure traveler in a SERP where Booking.com, Expedia, and TripAdvisor dominate the organic slots and Google Hotel Ads consume the entire above-fold paid inventory. Winning organic share in this market requires neighborhood-level specificity, amenity-package content depth, and a brand-search defense playbook that most independent resorts don't run.

The snowbird seasonality flip is the single biggest factor most national SEO agencies miss. Phoenix-Scottsdale hotel demand is inverted from most US metros — peak is December through April, trough is July through August. National hotel SEO playbooks are calibrated to summer demand peaks; they publish summer-positioning content in May for AZ clients when AZ resorts should be promoting their off-season pool-and-staycation packaging.

The event-driven content layer is unusual in scale. WM Phoenix Open is the largest-attended PGA event in the world. Spring Training is the largest pre-season baseball draw in the country. State Farm Stadium hosts Super Bowls and College Football Playoffs on a multi-year rotation. Talking Stick Resort Arena and Footprint Center host NBA, NHL, and major concert tours. Phoenix is a top-10 US convention destination through the Phoenix Convention Center. Every one of those event categories needs dedicated SEO content tied to specific event dates and venue proximity.

We're based in Phoenix. Our team has eaten Sunday brunch at El Chorro Lodge. We've driven Camelback Road in February when the Open is on and in July when nobody else has. We know that Old Town Scottsdale is its own search market separate from Scottsdale. We know that Paradise Valley outranks Scottsdale for luxury-resort queries on intent but loses on volume. That texture matters when we write the content.

How we compare to SiteMinder, Net Affinity, Triptease, Cendyn, ROI Solutions

The biggest names in hospitality marketing tech aren't pure SEO agencies — they're tools+services hybrids in adjacent lanes. Here's where each one fits and where Rule27 fits differently.

SiteMinder is a channel manager and distribution platform — they connect your booking engine to OTAs, metasearch, and your website. They have a website builder and some marketing add-ons, but their core value is distribution, not SEO. If you need to manage inventory across Booking.com, Expedia, Airbnb, and your direct site without overbookings, SiteMinder is excellent. They're not building you neighborhood landing pages or engineering schema for AI Overview citation.

Net Affinity is a booking engine + bundled SEO/PPC service primarily serving the European and Irish hotel market. They're a strong choice if you want booking-engine + marketing under one roof and you're in their geographic and price range. Their SEO is real but it's bundled with their booking engine, which means it's optimized for the booking engine's data flow rather than independent of it. If you already use a different booking engine, they're a poor fit.

Triptease is direct-booking conversion software — price comparison widgets, brand-search defense, abandoned-search retargeting, parity messaging on your website. They make direct bookings convert better; they don't drive the search traffic in the first place. The smartest hotels run Triptease for conversion and a SEO firm for traffic generation. They complement each other.

Cendyn is a performance marketing platform combining metasearch (Google Hotel Ads, Trivago), Google PMax, search ads, and display advertising into one dashboard. They're a paid media solution with some content services attached. If your problem is I need to spend $50K/month on hotel paid search efficiently, Cendyn is a fine choice. They're not your organic SEO partner.

ROI Solutions is a digital marketing agency specifically for independent hotels and small chains, with a heavy paid-search and metasearch focus and some organic SEO services. They overlap with us more than the others on the list. The differences: ROI Solutions is national/distributed; Rule27 is Phoenix-based with deep AZ market knowledge. ROI Solutions bundles paid + organic; Rule27 is organic + content + AI-search-engineering focused with paid as an option rather than a default. If you're a national chain with a centralized procurement process and a need for multi-channel paid + organic under one vendor, ROI Solutions is a defensible choice. If you're an AZ resort, an independent boutique, or a property that wants pure SEO + content + AI-search engineering without paid bundled in, that's us.

What all five of those competitors share — and what we don't do — is bundle SEO with software or paid media in ways that make it hard to evaluate the SEO work independently. We're a pure SEO firm. You can run us alongside SiteMinder for distribution, Triptease for conversion tools, and Cendyn for paid media if you want all four. They don't compete with us — they sit in different lanes.

Hotel SEO pricing and timeline

Three tiers, published below in the pricing section. Short summary: Starter is $2,500/mo for independent hotels and inns with one property and under $3M annual room revenue. Growth is $5,000/mo for boutique groups, resorts, and multi-property operators where the neighborhood + amenity + event page matrix gets built out. Scale is $10,000+/mo for resort groups, luxury independents, and properties that want SEO + content + local PR + AI-search engineering integrated into one engagement.

Every tier is month-to-month after a 30-day satisfaction window. No 12-month contracts. We have nothing to hide behind — if we're not delivering inside 60 days, fire us with 30 days notice. The hospitality marketing agencies that lock you into annual contracts with auto-renewal are admitting they can't keep clients voluntarily.

Timeline reality check: GBP and local-pack movement starts in 30-60 days, which is where the first direct-booking lift typically shows up. Long-tail rankings (boutique hotel [neighborhood], resort with spa [city], family-friendly hotel near [attraction]) move in 60-120 days. Pillar terms like hotels in scottsdale take 6-12 months because Booking.com and Expedia hold those slots and the climb is incremental. AI Overview citation — if we engineer the Hotel + LodgingBusiness + FAQPage schema properly — can start showing inside 90 days. Anyone promising faster direct-booking lifts is either misleading you about the timeline or running tactics that'll get you penalized inside a year.

What the free hotel SEO audit covers

The magnet at the top of this page is the Hotel Direct-Booking SEO Audit Worksheet — a free PDF audit we'll ship inside 24 hours after you fill the form. It's not auto-generated junk. It's a real audit covering:

Your Google Business Profile against actual SERP requirements for [hotel category] [city], your primary and secondary category alignment, your amenity-attribute completeness, your Google Hotel Ads / free booking links integration status, your booking-engine mobile load speed and conversion-readiness, your Core Web Vitals on the top 10 pages, your AI Overview presence on your top five money keywords (best hotels in [city], boutique hotel [neighborhood], [your hotel category] [city]), your schema markup audit (Hotel, LodgingBusiness, Offer, Room, FAQPage), your nearest 3 competitive hotels' citation profile and content depth versus yours, your brand-search defense status (whether OTAs are bidding on your hotel name in Google Ads and whether you're outranking them), and ranked recommendations with effort estimates.

We deliver it even if you don't hire us. No upsell, no follow-up call you have to dodge. If the recommendations point you back to your current marketing partner, that's the answer — we'd rather give you the honest read than win the engagement on false pretenses.

Get the audit. Read it. If it makes sense, book the 30-minute call. We know how thin the margins are at independent hotels and we'll respect both your time and your budget.