Services for SEO — The 2026 Catalog with Real Pricing

The pages ranking for services for seo answer almost none of the questions a buyer is actually asking. They list services without defining them, post pricing ranges that span an order of magnitude, and hide the real numbers behind a contact form. The result is that buyers learn nothing and agencies keep selling whatever they want at whatever price they want.

This page is the alternative — a real catalog of every legitimate SEO service in 2026, with deliverables and prices for each. Four foundational categories (on-page, off-page, technical, local), six specialized categories (ecommerce, SaaS, B2B, local-service, enterprise, international), the new AI-search layer (GEO, AEO, LLM citation, schema markup), and the adjacent services every modern SEO program needs (content, CRO, analytics, migrations).

We publish Rule27's own pricing alongside the market data. $2,500 a month at Starter, $5,000 at Growth, $10,000+ at Scale. Month-to-month after a 30-day satisfaction window. No 12-month contracts, no hidden tiers, no "contact us for pricing."

Buyers searching services for seo land on aggregator pages (Fiverr, G2), city-pillar pages (Chicago, Dallas, Arlington — Google interprets a non-geo query with regional intent overlay), and content-mill explainer posts that define the term without pricing it. None of them answer the question the buyer actually asked: which services do I need, and what do they cost?

The gap is structural. Aggregators monetize the directory, not the catalog. Agency pages monetize the lead, not the education. Content mills monetize the ad inventory, not the recommendation. Rule27 publishes the catalog because we believe the buyer who understands the work makes a better client — and because we'd rather lose the leads who weren't going to convert anyway than waste a sales conversation explaining a deliverable.

We're based in Phoenix and the bulk of our case studies come from Arizona and Nevada — but the catalog itself is national, and most of our SaaS, B2B, and ecommerce engagements serve clients outside the Southwest. The geography in the case studies is incidental. The methodology is portable.

Most people land on a page titled SEO services hoping for a straight answer to two questions: what do these agencies actually do, and what does each piece cost? The pages that rank for the query give neither. They sell a retainer before they define a deliverable. They post a price range that spans an order of magnitude. They list seventeen services without telling you which three matter for your business.

This page is the catalog that should have existed already. Every SEO service an agency can legitimately sell in 2026, what each one delivers, what each one costs, and how to pick the right mix for your business model. We publish our own prices alongside the market data so you can compare directly. No contact form between you and the numbers.

If you came here to figure out whether SEO services are worth buying, the short answer is: yes if you have a website that converts and a budget above $1,500 a month, no if you're below that floor or if your site can't close a lead once it arrives. The longer answer — including the four-foundation framework we use to scope every engagement and the month-by-month deliverable cadence Rule27 ships — is what follows.

What "services for SEO" really means in 2026

Services for SEO is the bundled execution work an agency performs to grow non-paid traffic from search engines and, increasingly, from generative answer surfaces — Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude. Three years ago that last clause would have been a footnote. In 2026 it's roughly 20% of the work, because roughly 20% of informational queries now resolve inside an AI surface before the user clicks anything blue.

That shift forces a re-definition. The old SEO services taxonomy — on-page, off-page, technical, local — still holds, but it's no longer the whole picture. Every modern engagement runs across three axes simultaneously: foundation type (on-page, off-page, technical, content), geographic scope (local, national, international), and surface (Google organic, Google AI Overviews, LLM citations, voice, image, video). An agency that sells you "SEO services" without naming the surface they optimize for is selling you the 2018 playbook with a 2026 invoice.

The rest of this page maps every service worth buying against those three axes, with deliverables and pricing for each. We start with the four foundational categories everyone agrees on, then layer the surfaces (specialized SEO by business model, the AI-search layer, the adjacent services), then close with how to pick the right mix and what a real engagement looks like month by month.

The four foundational SEO service categories

Every legitimate SEO engagement is some combination of these four. An agency that doesn't deliver work in all four categories isn't doing SEO — it's doing one slice and calling it the whole pie.

On-page SEO services

On-page work is everything you can change inside the four walls of your own website to improve rankings. The deliverables are unglamorous and unambiguous: title tags rewritten to match commercial intent and stay under 580 pixels, meta descriptions written for click-through (not for ranking — Google doesn't use them for ranking), H1 and H2 hierarchy that matches the actual reading order, URL slugs cleaned of session IDs and date stamps, image alt text written for screen readers and image-search ranking, internal linking that distributes equity from your highest-authority pages to your money pages, and structured data markup that makes your pages machine-readable for both Google and the LLMs.

What it costs: WebFX publishes a range of $2,500 to $7,500 a month for on-page services delivered as an ongoing retainer, or $1,000 to $5,000 as a one-time project. HawkSEM quotes $3,000 to $10,000 a month. Rule27's on-page work is bundled into our tiered packages rather than sold separately, because on-page execution without technical and content support produces no ranking lift in 2026 — search engines weigh the whole picture, not any single axis.

Off-page SEO services

Off-page work is everything that happens on websites you don't control to improve your rankings. In practice this is link acquisition — the modern, defensible version of link building. The deliverables: digital PR pitches to publications with real editorial standards, guest contributions on industry blogs that vet authors, citation building on directories that Google's local algorithm actually weights, brand-mention monitoring (so you can ask for an unlinked mention to be converted to a link), and linkable-asset creation (original research, calculators, free tools that earn organic links without outreach).

What it costs: $2,500 to $10,000 a month at most reputable agencies. The honest version of this work is expensive because it's labor-intensive — a human writes a real pitch, sends it to a real editor, and waits for a real reply. The dishonest version is cheap because it's automated link spam from a PBN, and Google's spam updates have gotten ruthlessly effective at catching it. If an agency quotes you off-page work under $1,500 a month, ask exactly which sites they'll be pitching. If they can't name three by name, walk.

Technical SEO services

Technical work is everything that makes your site easier for search engines to crawl, render, and index. Core Web Vitals (LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1) sit at the center, but the surface area is broader: XML sitemaps, robots.txt configuration (including the new AI-crawler rules for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended), structured data validation, canonical tag hygiene, hreflang implementation for multilingual sites, JavaScript rendering audits, log-file analysis to confirm Googlebot is actually crawling what you think it is, site architecture and internal-link graph audits, SSL and HSTS configuration, and HTTP status-code cleanup across the site.

What it costs: WebFX publishes $2,500 to $7,500 a month or $1,000 to $5,000 per project. HawkSEM quotes $3,000 to $10,000 a month. A one-time site migration — moving from one CMS to another, or one domain to another — typically runs $5,000 to $30,000 depending on site size. Technical SEO is the most front-loaded of the four foundations: most of the work happens in months one through three, then drops to monitoring and incremental improvement.

Local SEO services

Local SEO is what makes you show up when someone searches plumber Phoenix or family dentist near me. The deliverables: Google Business Profile audit and optimization (primary category, secondary categories, service areas, attributes, photos, posts, products), NAP citation building and cleanup across the directory ecosystem that Google actually weights, review acquisition systems (we use Birdeye or Podium for clients with under 100 monthly transactions, custom for higher volume), localized landing pages for every service-city pair that has search volume, and local link building from chambers of commerce, regional publications, and industry associations.

What it costs: WebFX publishes $300 to $2,000 a month for local SEO, which is the most realistic range we've seen in print. HawkSEM quotes $500 to $1,000 a month for the same scope, which we think undersells the work. Rule27's Phoenix-area local SEO starts at $2,500 a month because we build the city-pair landing pages and Spanish-language pages most local-SEO retainers skip. The $300 floor that aggregators advertise will buy you a GBP claim and a citation sweep — useful for a brand-new business, insufficient for anyone competing on a contested local query.

Specialized SEO services for specific business models

The four foundations are the floor. The right mix of services depends on what kind of business you run. A SaaS company doesn't need the GBP work that makes a plumber's phone ring; a multi-location franchise doesn't need the programmatic-content engine that powers a SaaS comparison-page strategy. These specializations are where most generic agencies fail their clients — they sell the same retainer to every business model and wonder why a third of their clients churn at month nine.

Ecommerce SEO

Ecommerce SEO is the most technical of the specializations because product catalogs introduce crawl problems that brochure sites don't have. Faceted-navigation crawl control (so Google doesn't waste budget indexing 40,000 URL variations of the same product), product-schema implementation that wins the AI-search citations LLMs reward heavily, Google Merchant Center feed management, category-page optimization (which often matters more than product pages for head-term ranking), review-aggregation schema, out-of-stock handling that doesn't tank rankings when inventory disappears, and internal-linking strategies that surface long-tail products without diluting category authority.

What it costs: WebFX publishes $750 to $8,000 a month for ecommerce SEO retainers, or $2,000 to $35,000 per project. HawkSEM quotes $3,000 to $10,000 a month. The ceiling is high because enterprise ecommerce SEO at scale is genuinely complicated — a 50,000-SKU site needs different infrastructure than a 50-SKU site.

SaaS SEO

SaaS SEO is content-led almost by definition. The deliverables center on programmatic landing pages (one page per integration partner, one page per use case, one page per persona), comparison pages (your product vs. competitor X), free-tool acquisition plays (the calculator or checker that earns the link from the high-authority blog), and bottom-of-funnel commercial content that converts trial signups. Technical work focuses on JavaScript rendering — most modern SaaS sites are SPAs and Google's renderer is reliable enough now, but render-blocking errors still happen often enough to monitor.

What it costs: $5,000 to $20,000 a month is typical for SaaS SEO at agencies that specialize. Lower retainers exist but rarely include the content-engineering work that drives the strategy. Rule27 cross-links our dedicated SaaS SEO methodology at /saas-seo for buyers who want the full playbook.

B2B and lead-gen SEO

B2B SEO looks like SaaS SEO from the outside but operates on different unit economics. The lead is worth more, the sales cycle is longer, and the gate between SEO traffic and revenue is the sales team. The deliverables: account-targeted commercial pages (one page per ICP segment), gated-content discipline (lead magnets that don't tank organic traffic by being hidden behind forms), sales-enablement content that the AE team uses on calls, conversion-rate work on demo-request flows, and attribution modeling that ties closed-won deals back to first-touch SEO content.

What it costs: $5,000 to $15,000 a month is the realistic range. The high end pays for an attribution stack that connects SEO impressions to closed revenue — an investment that pays back inside six months for B2B companies with deal sizes above $25,000.

Local-service SEO

Local-service SEO is the work that makes the phone ring at a dental practice, an HVAC company, a roofing contractor, a personal injury law firm, or a real-estate brokerage. The deliverables look like local SEO with three additions: vertical-specific schema (Dentist, HVACBusiness, LegalService), service-page architecture that lets you rank for root canal Phoenix, root canal Scottsdale, root canal Tempe without thin-content penalties, and review-acquisition discipline that respects HIPAA (for medical) and bar rules (for legal). Cross-link /dental-seo, /hvac-seo, and /real-estate-seo for the full playbooks.

What it costs: $2,500 to $7,500 a month at most reputable local-service specialists. Anyone selling "dental SEO" or "HVAC SEO" for $500 a month is selling the same generic local-SEO retainer with a vertical sticker on it.

Enterprise and national SEO

Enterprise SEO is what happens when the catalog has 100,000 SKUs or the service-area map covers 200 cities or both. The deliverables: programmatic site architecture (templated landing pages generated at scale), internal-linking governance at the platform level, hreflang and ccTLD strategy for multi-country presence, log-file analysis at scale to confirm crawl-budget efficiency, vendor coordination across in-house teams, agency partners, and the engineering org that owns the codebase, and reporting infrastructure that surfaces ranking and traffic changes across thousands of pages without manual review.

What it costs: $15,000 to $100,000+ a month. ALM Corp publishes a range of $10,000 to $50,000 for mid-market and enterprise, which underestimates the true cost of a Fortune 500 SEO program with multiple agency partners and a six-person in-house team. The right comparison at this scale isn't what does SEO cost — it's what does it cost to leave money on the table.

International and multilingual SEO

If your business sells outside the United States, international SEO becomes its own discipline. The deliverables: hreflang implementation, ccTLD versus subfolder versus subdomain strategy, cultural localization (not translation — actual localization, which is a different and more expensive deliverable), regional link-building campaigns, search-engine-specific work for markets where Google isn't dominant (Yandex in Russia, Baidu in China, Naver in Korea), and currency, payment-method, and shipping-policy display logic that doesn't break crawlability.

What it costs: $7,500 to $25,000 a month is typical. The work is expensive because it requires native-language editors, country-specific link-building relationships, and engineering work that monolingual sites don't need.

The new layer — AI Search and Answer-Engine services

This is the category that didn't exist two years ago and now sits at the center of every Rule27 engagement. The mechanics are different enough from traditional SEO that they warrant their own sub-services, but they're not separate engagements — they're a layer on top of the rest of the catalog.

Generative Engine Optimization (GEO)

GEO is the discipline of getting your brand cited inside generative answers — the synthesized paragraphs ChatGPT, Perplexity, and Google's AI Overview return before any blue link. The deliverables: content restructuring so the answer to the query lives in the first paragraph (LLMs preferentially extract from page openings), entity-graph optimization (so the AI knows what your business is, what it does, and where), schema markup engineered for LLM extraction, citation-tracking infrastructure that monitors which LLMs cite you and which cite competitors, and content updates triggered by AI-citation logs rather than by Google ranking logs. Full methodology at /generative-engine-optimization.

Answer Engine Optimization (AEO)

AEO is the broader discipline that includes GEO but also covers Google's Featured Snippets, People Also Ask, voice-search answers on Alexa and Google Assistant, and the Knowledge Graph. The deliverables: question-led content structure (the question is the H2, the answer is the first paragraph), FAQPage schema implementation, voice-optimized snippet length (40-50 words for the answer), and Knowledge Graph claims through structured data and Wikipedia presence. Full methodology at /answer-engine-optimization.

LLM citation and ChatGPT SEO

The sub-discipline focused specifically on getting cited by individual LLMs. ChatGPT, Perplexity, and Gemini each weight different signals — ChatGPT favors content from sites with strong editorial reputations, Perplexity favors content with explicit source citations and recency, Gemini favors content from Google-trusted entities. The deliverables: model-specific content optimization, citation logs broken down by LLM, and content updates calibrated to each model's preferences. Full methodology at /chatgpt-seo.

Schema markup as the AI-search bridge

Structured data sits underneath all three AI-search disciplines. The deliverables: Organization, LocalBusiness, Service, FAQPage, BreadcrumbList, Article, and Product schema on every page where it applies, JSON-LD validation against the live Rich Results test, and entity-relationship modeling through sameAs properties that connect your business across Wikipedia, Wikidata, LinkedIn, Crunchbase, and industry directories. Free generator at /schema-markup-generator.

Every Rule27 SEO engagement includes GEO and AEO as standard line items, not as upsells. The agencies still selling "AI-ready SEO" as a $2,000-a-month add-on are charging for the work that should already be baked into the base retainer.

Adjacent services every modern SEO program needs

These aren't strictly SEO services, but no SEO program delivers compounding revenue without them. An agency that sells SEO in isolation — and refuses to coordinate with the rest of the marketing stack — is selling a deliverable, not an outcome.

Content production

The writing, editing, and publishing of the pages SEO ranks. WebFX publishes a range of $50 to $1,500 per page. The floor buys you AI-generated content with light human edit; the ceiling buys you a 3,000-word piece of original journalism with primary research, expert interviews, and original photography. Most rank-eligible commercial content sits in the $250-$750 range. Rule27's content engine produces 8-15 publishable pages a month at the Growth tier and 20-40 at the Scale tier.

Conversion rate optimization

The work that turns SEO traffic into revenue. The deliverables: heatmap and session-replay analysis (we use Microsoft Clarity), funnel-drop diagnosis in GA4, A/B testing on high-traffic pages, form-friction audits, page-speed work that doubles as CRO (faster pages convert higher), and trust-signal audits (testimonials, badges, case studies in the right places). CRO without SEO traffic is rearranging chairs; SEO without CRO is filling a bucket with a hole in it.

Analytics, attribution, and reporting

The infrastructure that proves SEO is working. The deliverables: GA4 configuration that captures the events your business actually cares about, server-side tracking through GTM (Apple's privacy changes broke client-side tracking for roughly 30% of traffic), Looker Studio dashboards updated daily, GSC and Bing Webmaster monitoring with alerting, CallRail or similar phone-call attribution, and lead-source tagging that ties closed-won revenue back to the keyword that drove the first touch.

Penalty recovery and website migrations

Project work, not retainer work. Penalty recovery starts with a forensic audit (which Google update hit you, which link or content patterns triggered it), then a remediation plan (disavow files, content removal, structural rebuilds), then a reconsideration request if a manual action is involved. Migrations — changing CMS, changing domain, restructuring URLs — are similarly project-scoped: HawkSEM publishes $5,000 to $10,000 a month during a migration window, which usually lasts two to four months.

Voice, video, and image SEO

Auxiliary surfaces that matter more for some businesses than others. Voice SEO matters if your business converts on local-pack-style queries from Alexa or Google Assistant. Video SEO matters if YouTube is a meaningful share of your discovery (it's the second-largest search engine; underestimated by most SEO programs). Image SEO matters disproportionately for ecommerce and visual-product businesses. The deliverables: schema markup for video and image objects, sitemap inclusion, transcript and alt-text production, and host-platform optimization (YouTube tags and descriptions, Pinterest pin optimization).

How much do SEO services cost in 2026?

The honest range, triangulated across the published sources:

• Small business (under $1M revenue): $1,500 to $5,000 a month. ALM Corp publishes $2,500 to $5,000 as the realistic range. RivalMind publishes $700 to $3,000. The lower end of those ranges buys you a thin retainer; the higher end buys you a real one.
• Mid-market ($1M-$50M revenue): $5,000 to $15,000 a month. ALM Corp's $5,000-$10,000 range is the most common, with the high end driven by either multi-location complexity or aggressive growth targets.
• Enterprise ($50M+ revenue): $10,000 to $50,000+ a month. The ceiling is uncapped at the Fortune 500 level where SEO is one line item inside a multi-agency, multi-channel operation.
• Local SEO only: $300 to $2,000 a month per WebFX, $500 to $1,000 per HawkSEM. The $300 floor is the GBP-claim-and-citation-sweep tier; anything competitive runs $1,500+.
• Hourly consulting: $100 to $250 an hour at reputable US agencies, per Clutch. Below $100 is offshore or junior; above $250 is senior strategy work.

The pricing-floor warning everyone publishing in this space agrees on: any retainer under $500 a month is mathematically incapable of delivering results. The math: real SEO work runs 15 to 40 hours a month depending on scope. At a $500 retainer with a 30% agency margin, that's $350 of labor cost — which buys you two to three hours of senior work, or six to ten hours of junior work. Either way, it's not enough labor to move a needle.

The four pricing models — and the trade-offs of each

Monthly retainer. The standard. You pay a flat fee, you get a defined scope of monthly deliverables. Best for ongoing engagements where the work compounds — which is most SEO programs. The risk: scope creep on the agency side (deliverables shrink quietly), or scope creep on the client side (extra requests inflate hours without inflating the fee).

Project-based. A defined deliverable for a defined price. Best for migrations, audits, schema rollouts, penalty recovery — anything with a clear start and end. The risk: the project ends before the results show up, and there's no incentive structure for the agency to support the rollout.

Hourly. Pay for time, get time. Best for advisory engagements, second-opinion audits, training. The risk: hourly billing rewards slow work; the agency has zero incentive to be efficient.

Performance-based. Pay for results. Sounds great. Almost never works. The reasons: SEO results are influenced by factors outside the agency's control (Google updates, competitor moves, your own product changes), the timeline is too long for a performance contract to feel fair to either side, and the measurement layer requires trust that doesn't exist between two parties haggling over the fee structure. Anyone offering performance-based SEO with a low fixed floor is usually planning to make the money on the upside without delivering the work.

Rule27 publishes flat-rate monthly retainers in three tiers — Starter at $2,500, Growth at $5,000, Scale at $10,000+ — with month-to-month billing after a 30-day satisfaction window. Full pricing at /seo-agency-phoenix and the broader agency comparison at /best-seo-agency.

What's actually inside a real SEO services engagement

The other gap on the ranking pages: nobody publishes what an agency actually ships in month one versus month six versus month twelve. Here's the cadence we run.

Month 0 — Discovery and audit

Kickoff meetings with stakeholders, full technical audit (we use Screaming Frog, Sitebulb, and Google Search Console combined), keyword-universe mapping against existing content, competitive analysis of the top 10 SERPs for your money keywords, Google Business Profile audit (if local), schema-markup audit, and a baseline content-quality review. The deliverable is a 20-40 page PDF — real document, real recommendations, ranked by impact and effort. Cross-link /free-seo-audit for a sample.

Months 1-3 — Foundation

Technical fixes ship first because they unblock everything else. Core Web Vitals work. Schema rollouts. Sitemap and robots.txt cleanup. NAP citation work for local clients. GBP rebuild for local clients. On-page hygiene across the top 25 commercial pages. First content drops — usually three to eight pieces depending on tier. First link-earning campaigns. By end of month three, you should see the technical baseline at green, the GBP active, and the first content pieces indexed and ranking on long-tail.

Months 4-6 — Compounding

Content cadence locks in (8-15 pages a month at Growth, 20-40 at Scale). Link acquisition compounds — the relationships built in months one through three start paying back. Internal-linking passes redistribute equity to the pages that need it. First measurable ranking lift on commercial keywords shows up here, usually month four or five. The honest version: most SEO programs feel slow through month three and start feeling fast by month six. The agencies that lose clients in month two are agencies that didn't manage that expectation. Cross-link /how-long-does-seo-take-to-work for the timeline detail.

Months 7-12 — Scaling

Programmatic plays go live (templated landing pages at scale where the model justifies it). GEO and AEO layers get aggressive — schema rollouts beyond the baseline, content restructured for LLM citation, citation-tracking dashboards stood up. Conversion-rate optimization layers on top of the now-meaningful organic traffic. By month nine, the keyword universe you started with should be 60-80% covered and the program should be generating measurable revenue.

Month 12+ — Maintenance and expansion

The ratio shifts. Less foundation work, more incremental optimization. Defending the rankings you've earned (competitors notice; refresh cycles matter). Expanding into adjacent clusters as the original universe saturates. AI-search-surface tracking gets a heavier weight in the dashboard as those surfaces grow.

Monthly deliverables (every tier, every month)

Work-log of everything shipped, GSC dashboard access (you log in directly, no screenshots), keyword-ranking deltas, traffic report broken down by intent and surface, content shipped with publish URLs, links earned with publish URLs, and a 45-minute monthly review call. No PDF theater. No "please find attached the November report." Just the numbers and the decisions.

How to choose the right mix of SEO services for your business

The four-foundation taxonomy gives you the what. Your business model dictates the which. Here's the matrix we use when scoping new engagements.

If you're a local-service business

The mix: heavy local SEO (60% of the budget), on-page (20%), technical baseline (10%), off-page through local PR (10%). Skip programmatic content, skip international, skip ecommerce schema. The wins come from GBP, citations, reviews, and city-pair landing pages. A $2,500-a-month retainer is usually enough for one location; multi-location runs $1,000-$2,000 per location per month.

If you're a SaaS or B2B company

The mix: content (50%), technical (20%), GEO and AEO (15%), link earning (15%). Skip local SEO entirely unless you have a sales office that converts walk-ins. Build the programmatic engine, build the comparison pages, build the free-tool acquisition plays. A $5,000-a-month retainer is the realistic floor; companies with deal sizes above $25,000 should expect to invest $10,000+.

If you're an ecommerce business

The mix: technical SEO (30%, because crawl budget actually matters here), category-page on-page (25%), content for buying-guide and comparison searches (25%), product-schema and Merchant Center (15%), link earning (5%). Skip GBP unless you have physical stores. A $5,000-a-month retainer is the floor for catalogs under 1,000 SKUs; larger catalogs scale linearly with complexity.

If you're an enterprise or multi-location operation

The mix: technical at scale (35%), local at scale (25%), content systemization (20%), governance and reporting (10%), specialized projects (10%). The number that matters at this scale isn't the line-item cost — it's the cost of inaction. A $15,000-a-month engagement that recovers $400,000 in annual organic revenue is a 222% margin.

Red flags when buying SEO services

The patterns that should disqualify any agency immediately:

• Guaranteed rankings. Nobody can guarantee a #1 ranking. Anyone who claims they can is lying or selling a brand-name keyword nobody else competes for.
• Sub-$500 retainers. The math doesn't work. Whatever you're buying isn't SEO.
• No audit before scope. An agency that quotes a retainer before auditing your site is quoting a generic package, not a strategy.
• Link-spam packages. "500 backlinks for $99" is a Google penalty waiting to happen. Reputable agencies build dozens of links per quarter, not hundreds per week.
• No monthly reporting. If the agency won't show you what they did and what it produced, they didn't do anything worth showing.
• 12-month contracts with no exit clause. Reputable agencies offer month-to-month after a brief satisfaction window. Annual contracts with cancellation penalties are how agencies retain clients they couldn't keep voluntarily.

Cross-link /seo-agency-red-flags for the full vetting checklist.

Where Rule27 delivers SEO services

We're based in Phoenix, Arizona, and the bulk of our work serves the Phoenix metro and the broader Southwest. The current map: Phoenix and the Phoenix metro (Scottsdale, Tempe, Mesa, Chandler, Gilbert, Glendale) as the home base; Tucson, Flagstaff, and Yuma across the rest of Arizona; Las Vegas, Reno, and Henderson across Nevada; remote engagements for SaaS, B2B, and ecommerce clients across the United States.

Vertical depth, in order of revenue concentration: dental and orthodontic practices (/dental-seo), HVAC and home services (/hvac-seo), real estate brokerages and teams (/real-estate-seo), B2B SaaS (/saas-seo), and direct-to-consumer ecommerce. Inside each vertical we have published case studies, named-team accountability, and the specific schema and content infrastructure those verticals require.

The city sub-pillars live under /services/seo/phoenix, /services/seo/tucson, /services/seo/mesa, /services/seo/scottsdale, and /services/seo/las-vegas. The decision-stage cross-links — for buyers comparing agencies or vetting one specifically — live at /best-seo-agency, /seo-agency-near-me, and /seo-agency-phoenix. The objection-handling pages live at /how-long-does-seo-take-to-work and /is-seo-dead.

Get a real SEO services proposal from Rule27

Three ways to start, ranked by depth of commitment:

Free SEO audit. A real 20-40 page PDF covering technical, on-page, off-page, and AI-search posture, with ranked recommendations. 24-hour turnaround. No upsell required to receive the document. Start at /free-seo-audit.

30-minute strategy call. A scoping conversation with a senior strategist (not a sales rep). We map your business model against the services-mix matrix above and tell you what we'd recommend even if the answer is don't hire us, hire X. Book at /contact?source=services-for-seo.

Custom services proposal. A scoped engagement proposal with deliverable cadence, pricing tier, and 90-day success metrics. Requires a 30-minute call first so we can scope honestly. Same form.